As human beings and Internet marketers, we can learn some important life and business lessons from nature’s creatures. Imparticularly, the cockroach.

Without question, cockroaches are truly one of nature’s most amazing and enduring creatures. How amazing? Read on.

Cockroaches are thought to have originated 0ver 280 million
years ago (during the Carboniferous era).

The world’s largest roach (which lives in South America) is
six inches long with a one-foot wingspan.

Cockroaches bleed white blood.

Cockroaches have 6 hairy legs. The tiny hairs found on each
leg gives them their sense of touch.

Cockroaches can hold their breath for up to 40 minutes and
spend about 75 percent of the time just resting.

There are an estimated 5,000 species of cockroaches
worldwide.

Some female cockroaches mate once and are pregnant for the
rest of their lives.

You’ve no doubt heard the legend of the headless cockroach.
Well, in this case, the legend also happens to be fact. A
cockroach can live a week without its head. The roach only
dies because without a mouth, it can’t drink water and dies
of thirst.

Cockroaches can run up to three miles in an hour.

Young cockroaches need only a crack as thin as a dime
(about .5mm wide) to crawl into. Adult males can squeeze
into a space of 1.6mm or the thickness of a quarter.
Pregnant females need the most space to hide: 4.5mm or a
space as tall as two stacked nickels.

A cockroach’s heart is nothing but a simple tube with
valves. The tube can pump blood backwards and forwards in
the insect. The heart can even stop moving without harming
the roach.

Roaches can live without food for a month, but will only
survive a week without water.

Roaches will eat just about anything–including finger nail
clippings, bread crumbs, food scraps off of dirty dishes–
even labels on cans, including the glue.

Most species of roaches live in the tropics. But roaches
live all over the world, including the North and South
Poles. Pest cockroachs can withstand temperatures as cold as
32F (0C), but will die if the temperature goes much below
that. In extremely cold places, however, they survive by
moving in with humans.

Cockroaches can climb walls because they are equipped with a
set of little claws on their feet designed for that very
purpose.

Crushed cockroaches can be applied to a stinging wound to
help relieve the pain.

Roaches use their feelers, or antennae as noses. Their sense
of smell is so great, they recognize family and friends by
their distinctive odors.

Female roaches attract male roaches by producing pheromones.
Pheromones are chemicals that attract male roaches like a
magnet and drives them wild.

Those are some pretty amazing facts, aren’t they?

So, what’s the point of this article? Simple. If you want to achieve truly spectacular success, be an Internet marketing cockroach! That means, take full advantage of your environment and opportunities, be remarkably adaptable and don’t let anything stand in the way of achieving your goals!

Those are truly valuable traits that can be applied to both our personal and business lives!

Marketing Basics specializes in writing articles that teach,
explain and define basic marketing principles and
techniques. http://marketingbasics.blogspot.com/

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Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net? What exactly is search engine optimization anyway, and can I do it myself?

Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.

Market Researcher and Internet marketing consultant, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make web marketing more accessible was due to his past experience as a teacher.

“I was sick of all the gobbledygook that surrounds web site promotion and web marketing, even today,” he explains. “Website marketing isn’t rocket science and should not be presented as such. Everyone should have access to affordable website promotion.”

Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginners guide to marketing on the Internet, covering everything from domain names, through search engine optimisation, search engine ranking and search engine promotion, to e-commerce and merchant accounts (and their alternatives), all refreshingly written in plain English.

The guide also has useful links to many resources, and to the submission pages of the major search engines and directories, making it an unmissable companion to those seeking affordable Internet promotion for their own web sites.

The reaction to this new venture has been swift and positive. In the few months Applied Web Marketing has been available online, many influential names have given their approval and thanks. Both the Department of Trade and Industry (DTI), and Goodfellow’s local MP have been in contact. Stephen Timms MP, Minister for E-Commerce, wrote that “it looks like a very useful resource…I wish you well with this very interesting and relevant offering.”

Applied Web Marketing is free to access at www.Applied-Web-Marketing.com and is also downloadable as a free ebook from the site.

A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing.

Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.

Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to escape from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the x is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page.

When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.

Those who have tried marketing in the offline world would realize the many challenges that have to be surmounted on an almost daily basis.

A very important one is to make the call on the prospective customer.

At the beginning of ones career as a salesman, there is usually that inherent fear on what to expect from the sales call on the prospect.

As one encounters rejection, which is typical of the sales profession, some take it personal and eventually give up.

They believe the sales profession is for those who are bold and daring those who are regarded as extroverts, outspoken, sociable.

Fortunately, the skills and qualities required to market in the offline world can be learned if one develops the right attitude.

For those who still feel skeptical on this possibility, I have good news for you:

the Internet addresses the challenge of fear of customer rejection in that it is suitable for those who are customer shy and do not want to experience the disappointment associated with customer rejection.

The Internet allows you to market in one or a combination of several ways without meeting the customer face to face. Some of these ways are:

(1) E-mail: this is one way of reaching prospective customers. It involves one having a prospective or existing customers base list. It usually takes time to build however, if one decides to do it on his or her own.

The advantage of this option is that one can use the list for future purposes and earn a recurrent income with those who buy again and again since a relationship will have been established from previous transactions from satisfied customers.

It would also require you having a website and a sign-up form where your prospects elect to join to get your newsletters and/or offer(s).

This is one of the most important means through which successful Internet

Marketers operate what is known as the opt-in-list marketing. There are also companies that have a list of prospects that they sell to clients to use for their marketing. You could also get this on the Internet with careful search.

(2) Conference Calls: In this method, the prospect is introduced to the opportunity over the phone and at times it involves video where both parties see each other.

One can also use this method to make a presentation to multiple clients who are interested in the sales offer where a prior appointment has been gotten to make the presentation.

(3) Online Chat: the beauty of this method is that you get to chat online real time with your prospects and a deal could be sealed in the process.

Again, you dont get to meet the client face to face but you could use a web camera (or webcam for short) to see the client who would also see you if he or she has one.

Whatever offer you have is presented by typing over the keyboard and the client responds in the same way too.

For a new person, it may be tedious having to type the information necessary to get the client interested but with time you get used to it and increase your speed of typing.

Alternatively, you can have a website that has all the full details of your offer and after getting to know the client and make your offer, you then refer them to the website that has the details, while not forgetting to leave your contact information (e-mail address, telephone, etc) on your website through which the prospect can get back to you.

(4) Voice Chat: This method is similar to the online chat in that you are interacting with the client in real time but without using the keyboard to type – voice is used like in a telephone conversation.

Again, you can use a webcam to see the client while making your presentation.

The beauty of Internet marketing using any of the above methods is that whether the client is interested in your product or not will be seen in their response but you are not there to witness their reactions and so you do not feel humiliated if the presentation ends in a rejection.

So you can continue to transact your business over the net without any fear knowing fully well that the client may as well be a thousand miles away from you but you are dealing with him or her either online real time or via e-mail.

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