Marketing – Patent – Marketing Strategy
> In this article we’re going to discuss the tricky aspect of marketing strategy when applying for a patent. Getting a patent is a tricky process under normal circumstances. Under laws of the United States a company or person is entitled to a patent unless the invention was on sale in the country for more [...]
Internet Marketing – Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. [...]
Marketing – New Marketing and Promotional Ideas
New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking. A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” [...]
Direct Marketing – Direct Marketing Strategies for Holiday Email Promotions
Direct Marketing Strategies for Holiday Email Promotions by: Richard Cunningham Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Further, these customer data strengthen [...]
Internet Marketing – Achieve Truly Spectacular Success! Be an Internet Marketing Cockroach!
As human beings and Internet marketers, we can learn some important life and business lessons from nature’s creatures. Imparticularly, the cockroach. Without question, cockroaches are truly one of nature’s most amazing and enduring creatures. How amazing? Read on. Cockroaches are thought to have originated 0ver 280 million years ago (during the Carboniferous era). The world’s [...]
Marketing – Marketing Your Business Using CD Business Cards
> CD Business Cards have become of the most widely heralded marketing tools used today. Why? Because quite simply they work. The information delivered on such a small disc and the overall impact is unmatched. (Plus they’re really cool to hand out.) Over the last few years some very interesting changes have taken place in [...]
Direct Marketing – How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign
> Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. “How do you bounce back in your freelance business after a client royally screws up a DM campaign?” The short answer is that no copywriter wins all the time. The law of averages in the business of [...]
Internet Marketing – Effective or Irritating: The Use of Pop Windows in Internet Marketing
A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up [...]
Marketing – Marketing – Lifeblood of a Business
So your business does its fair share of advertising, right? You run commercials on the radio and on TV. You post ads in the daily newspaper and in the weekly neighborhood tabloids. You have a quarter-page ad in the Yellow Pages and are listed in the Business section of the phone book. You have an [...]
Internet Marketing – Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. [...]
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