Archive for June, 2007

Internet Marketing – Achieve Truly Spectacular Success! Be An Internet Marketing Cockroach!

Saturday, June 30th, 2007

As human beings and Internet marketers, we can learn some important life and business lessons from nature’s creatures. Imparticularly, the cockroach.

Without question, cockroaches are truly one of nature’s most amazing and enduring creatures. How amazing? Read on.

Cockroaches are thought to have originated 0ver 280 million
years ago (during the Carboniferous era).

The world’s largest roach (which lives in South America) is
six inches long with a one-foot wingspan.

Cockroaches bleed white blood.

Cockroaches have 6 hairy legs. The tiny hairs found on each
leg gives them their sense of touch.

Cockroaches can hold their breath for up to 40 minutes and
spend about 75 percent of the time just resting.

There are an estimated 5,000 species of cockroaches
worldwide.

Some female cockroaches mate once and are pregnant for the
rest of their lives.

You’ve no doubt heard the legend of the headless cockroach.
Well, in this case, the legend also happens to be fact. A
cockroach can live a week without its head. The roach only
dies because without a mouth, it can’t drink water and dies
of thirst.

Cockroaches can run up to three miles in an hour.

Young cockroaches need only a crack as thin as a dime
(about .5mm wide) to crawl into. Adult males can squeeze
into a space of 1.6mm or the thickness of a quarter.
Pregnant females need the most space to hide: 4.5mm or a
space as tall as two stacked nickels.

A cockroach’s heart is nothing but a simple tube with
valves. The tube can pump blood backwards and forwards in
the insect. The heart can even stop moving without harming
the roach.

Roaches can live without food for a month, but will only
survive a week without water.

Roaches will eat just about anything–including finger nail
clippings, bread crumbs, food scraps off of dirty dishes–
even labels on cans, including the glue.

Most species of roaches live in the tropics. But roaches
live all over the world, including the North and South
Poles. Pest cockroachs can withstand temperatures as cold as
32F (0C), but will die if the temperature goes much below
that. In extremely cold places, however, they survive by
moving in with humans.

Cockroaches can climb walls because they are equipped with a
set of little claws on their feet designed for that very
purpose.

Crushed cockroaches can be applied to a stinging wound to
help relieve the pain.

Roaches use their feelers, or antennae as noses. Their sense
of smell is so great, they recognize family and friends by
their distinctive odors.

Female roaches attract male roaches by producing pheromones.
Pheromones are chemicals that attract male roaches like a
magnet and drives them wild.

Those are some pretty amazing facts, aren’t they?

So, what’s the point of this article? Simple. If you want to achieve truly spectacular success, be an Internet marketing cockroach! That means, take full advantage of your environment and opportunities, be remarkably adaptable and don’t let anything stand in the way of achieving your goals!

Those are truly valuable traits that can be applied to both our personal and business lives!



About the author:

Marketing Basics specializes in writing articles that teach,
explain and define basic marketing principles and
techniques. http://marketingbasics.blogspot.com/

Looking for a great home business opportunity? Run your own high-profit classified ad website! http://snipurl.com/bwdd

Direct Marketing – Direct Marketing: Overlooked, Underappreciated and Unstoppable

Saturday, June 30th, 2007

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you’ve got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for the next-generation of leaders.

Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you.

Although direct marketing can be overlooked by many businesses, here are statistics proving the effectiveness of direct mail campaigns over the years.

According to the DMA (Direct Marketing Association) 2005 Postal and Email Marketing Report:

* For postal mailings, 43% of direct marketers indicated that their up-front gross response has increased from 2003 to 2002.
* As with postal mailings, when asked about 2004, respondents showed more optimism in their up-front email response rates, with 51% projecting an increase and 32% stable response rates.
* For postal mailers, the top list techniques used to improve 2003 front-end response were enhancements to internal housefile databases (50%), demographic segmentation (50%), and prior mail history analysis (46%). Most list techniques had a success rate of 80% or greater.

According to the DMA 2004 E-Commerce Report:

* The portion of companies having an in-house email marketing list has increased from 74% to 85%
* 43% of Web and email investment is allocated towards marketing, compared to 35% in 2002

The direct marketing industry employs the top minds of our world to analyze and build databases and marketing campaigns to address only the concerns and needs of a selected audience, which history has proven to be accurate 70% of the time. Typically, budgets are based more on analyzing the product, service and/or the consumer rather than playing an ROI guessing game.

Brief Case Study of a Client

Here is a case study of a client that used direct marketing to increase their bottom line:

Allied Home Mortgage Capital Corporation (AHMCC), the largest U.S. privately held mortgage banker/mortgage broker initiated a more sophisticated form of direct mail marketing in 2003, which included the use of opt-in email files and multi-level marketing to reach new customers. The results were that AHMCC increased their revenues by 100% and increased their closing ratio by 15% by using email alone. Customer loyalty went up and referrals hit the roof. AHMCC now has 700 offices in 49 states, Guam and the Virgin Islands!

As the marketplace continues to evolve and change due the economic landscape and the need to offset expensive ad campaigns, direct marketing continues to play a major role for the success of any sized business. Regardless of the negative connotations that the public has on direct marketing, the truth of the matter is that corporations are vehicles that satisfy the needs of people and marketing is the channel that helps facilitate this process.

Ultimately, in order to be successful, companies must learn to maintain the loyalty of their customers and get in front of new ones by practicing 1 simple rule: Providing good product and service to the right people, at the right time, in the right place and in the right way.


About the author:

Brian Rice is the Founder & President of Red Clay Media, a full-service marketing data provider, direct mail and data services company. Visit http://www.redclaymedia.comor email Brian directly at brian @redclaymedia.com

Marketing – Martin Nutraceuticals Retains Premier Media Placement and Product

Saturday, June 30th, 2007

Martin Nutraceuticals Retains Premier Media Placement and Product
MSN MoneyCentral – Martin Nutraceuticals Inc. (PINKSHEETS:MNCL) is pleased to announce that is has retained Canella Response Television, Inc. (Canella) to act as their infomercial marketing and media placement representative for the launch of their breakthrough book
Source: news.moneycentral.msn.com

Marketing deal to gi
Boston Globe – Personal Tech Markets Your Money Technology Healthcare Columnists Latest news Message Boards Coley Pharmaceutical Group , of Wellesley, today said it will receive at least $5 million from Dynavax Technologies Corp. in return for rights to market an
Source: www.boston.com

China Organic Announces Engagement of Trilogy Capital Partners to
MSN MoneyCentral – China Organic Agriculture, Inc. INEL , a growth-driven agricultural and products company leading China’s organic foods revolution, today announced that it has engaged leading financial marketing and investor relations firm Trilogy Capital Partners to
Source: news.moneycentral.msn.com

BlueHornet Networks to Speak at Software Industry Conference
Forbes – BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced that the company will speak at the Software Industry Conference (SIC). The conference is being held July
Source: www.forbes.com

View Individual Analysis of the Top 140 Database Marketing Companies
Forbes – Research and Markets (http://www.researchandmarkets.com/reports/c61161) has announced the addition of Database Marketing – Portfolio Analysis to their offering. The Portfolio Analysis – Database Marketing is a comprehensive evaluation of the UK
Source: www.forbes.com

NFL to shut down NFL Europa
CBS Sportsline – have something to do with these other league supposedly starting up the US/Mexico (AAFL & UFL). Maybe the NFL figures they’ll let the startup league(s) fill the player development role, while their International Series fills the worldwide marketing
Source: www.sportsline.com

Internet Marketing – Internet marketing

Friday, June 29th, 2007

Internet marketing
27 juni Utrecht Tijdens de cursus internet marketing gaan we concreet een aantal internet marketing instrumenten onderzoeken en direct toepassen.
Source: www.feed24.com

Webdeveloper ASP.net
Opdrachtgever Onze opdrachtgever ontwikkelt en ontwerpt websites, bouwt webapplicaties en webshops, adviseert in internet marketing en nog veel meer. Voor onze opdrachtgever zoeken wij een persoon met net zulke brede interesses in de vorm van een; Webdeveloper ASP.net …
Source: www.feed24.com

Direct Marketing – The Easiest Small Business Direct Marketing Tip Youll Ever Get

Friday, June 29th, 2007

This really and truly is the easiest (and most profitable) small business direct marketing tip youll ever get.
And when I say easy I really mean EASY.

This really and truly is the easiest (and most profitable) small business direct marketing tip youll ever get.
And when I say easy I really mean EASY.

Its a no-brainer.

Once I tell you what it is youre probably going to say, Oh that? I already knew that.

But if you own a small business and are doing this I can tell you right now youre an exception. If this is such an easy and profitable small business direct marketing tip why isnt everyone using it?

Thats a good question. I dont know. Maybe most small business owners think its too much of a hassle?

Not so.

It doesnt take much time. Costs little. You could even pay a high school geek to do the computer stuff for you if you dont feel like messing with it.

The financial rewards can be huge… if you do it right. But this seems to be a small business direct marketing tip most people are happy to ignore.

So whats the big tip?

Simple.

Every time you do business with a new customer ask them if theyd like to sign up for your free e-mail alert. Tell them you periodically offer specials and discounts for customers and ask them if theyd like to be included on your list so they can know when you have them. Many customers will gladly sign up.

Then use your list.

Offer your customers something

specific
limited
and of value to them as well as yourself.

Lets pretend… just for discussions sake… youre the owner of Little Town Diner in Smallville.

Youd place a little E-mail address sign-up book right next to the cash register. Include spaces on each page for customers to write-in both their name and a Email address. Have the cashier invite customers to sign it.

Build up your list of names. Its valuable.

Suppose every Wednesday is a slow day at the diner. On Wednesday mornings you start sending out an Email like this one to your list.

Hi (Customers Name),

Pat here from the Little Town Diner. Howd you like for me to do the cooking tonight? I just got a HUGE shipment of chicken breasts in today and Ive got to move these babies out!

So Im running a SPECIAL today

Pats 2 for 1 Special (today only- – eat in or take out)

2 juicy, tender barbecued chicken breasts… 2 baked potatoes or French fries on the side… 2 servings of string beans or cole slaw…AND…2 slices from any of our delicious pies-of-the-day (your choice).

Dont want to eat out? No problem.

We can have your dinner packaged and ready for you to pick up at your convenience if you place your order before 3pm. Let us know about what time youll be in for your pick-up.

**********

Or heres another way you could apply this small business direct marketing tip

**********

Hi (Customers Name),

Pat here. I want to say, thank you for making Little Town Diner a part of your dining experience. Serving folks like you is what makes our business so enjoyable.

To formally say, thanks Id like to offer you a special discount this week. If you visit us between now and Sunday tell your waitress you want the Thank You Discount. You and your family can order anything on our menu and get 20% off.

Now remember – - you have to ask for the discount to get it. This offer is just our way of saying, thanks for choosing us to serve you.

Thanks Again,
Pat

**********

Theres no limit to how you can use this.

If youre a tree trimmer you could use this small business marketing tip too.

Lets pretend you drop off some of the wood from your tree cutting business to someone who makes mulch. This person tells you one day, Ive got a LOT of excess mulch here Id like to get rid of for cheap. Do you know anyone who might want some?

So you e-mail your list

**********

Hi (Customers Name),

Fred here from Smallville Tree Trimming Service.

Ive got a friend who has a lot of mulch. They practically want to give it away. You can have as much as you want for $xxx per yard. Every yard of mulch covers xxx square feet.

If youd like some call 800-555-5555 and place your order. Itll probably go quickly at this price so call and reserve yours now.

Ill even drop it off at your home to save you the hassle of having to pick it up.

Sincerely,
Fred

You then split the profits with your friend who is in the wood mulch business. The people on your list know you. They trust you. Youve done work for them before. Theyre more likely to buy from you than from anyone else.

Many on your list arent going to be interested in mulch. Some of them will… and theyll be glad you contacted them with a great deal to help them out.

This small business direct marketing tip applies to ALL types of small businesses.

Get your message out. The people most likely to buy from you are waiting to hear from you. You can contact them for next to nothing. Anytime you want.

ABOUT THE AUTHOR

Joe Farinaccio is a direct-response copywriter. In addition to writing sales letters for online clients Joe specializes in putting together successful direct mail packages for small and medium sized businesses. You can learn more about how to market your business successfully and sign up to receive his free monthly Ezine at http://www.sales-letters-and-marketing.com

Marketing – Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages (Search Engine Journal)

Friday, June 29th, 2007

Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages (Search Engine Journal)
Yahoo Search Marketing is serving what seem to be some experimental ads throughout the Yahoo Network which use Flash animation to rotate the contextual advertisements which are being served. I first realized this when doing some research within Yahoo Sports and found it surprising that Yahoo Search Marketing was serving a skyscraper ad with links to [...]
Source: www.searchenginejournal.com

Entry Level Account Executive Position at Worldwide Acquisitions, Inc. (Massachusetts)
Sales & Marketing Firm Seeking Entry Level Candidates Worldwide Acquisitions, Inc is now offering positions at the entry level for sales and marketing . What do we have to offer the variety of well known clients we do business with? Marketing for the 21st Century! This job involves face to face…
Source: www.feed24.com

Professional Biography
Tony Gentile is a software and Internet industry veteran with 15 years of experience conceiving, designing, building and marketing consumer and business focused Internet/software products and services.He has been a corporate development and product management executive and consultant at start-ups and Fortune 500 companies, including: Overture Services (Yahoo!), Adobe Systems, Gap, Vivendi Universal, Ofoto.com (Kodak), Knight Ridder Digital, PointCast, WishClick.com, MyFamily.com, Vignette, and WestCode Software. For more information, visit the buzzhit! web site, or, read Tony’s blog.
Source: www.feed24.com

FDA clears for marketing first quick test for malaria
Big Medicine Jun 29 2007 1:45AM GMT
Source: www.feed24.com

Donald R. Droppo Jr. Moves up to Senior Vice President of … – What They Think
Donald R. Droppo Jr. Moves up to Senior Vice President of …What They Think, KY - 1 hour agoDroppo steps up to the position after serving for three years as Vice President of Marketing at Curtis, a tenure that saw the company s business and …
Source: news.google.com

Hypercom Reorganizes Global Sales and Marketing (Stock World)
Focus is on Accelerating Sales in Targeted Geographies and Market Segments PHOENIX–(BUSINESS WIRE)–Hypercom Corporation (NYSE: HYC) today announced a reconfiguration of the Companys global sales and marketing functions to create a focused platform for revenue growth, streamline the organization, and further strengthen accountability for client relationships and anticipated market share growth …
Source: www.stock-world.de

Hawaiian Airlines names new marketing exec (bizjournals.com via Yahoo! Finance)
Rick Peterson was named Hawaiian Airlines vice president for marketing and sales Thursday.
Source: biz.yahoo.com

Tim Gillis named VP of Sales and Marketing at Graphite Design – WorldGolf.com
Tim Gillis named VP of Sales and Marketing at Graphite DesignWorldGolf.com, AZ - 47 minutes agoGillis brings more than 25 years of experience to the role, in which he ll oversee all sales and marketing functions, focus on building the Graphite Design …
Source: news.google.com

LiquidNet Ltd and Netcom Consulting Inc Join Forces for a Mobile SMS Marketing Venture
Web host LiquidNet Ltd has teamed up with Netcom Consulting Inc to offer its webmasters the opportunity to enter the mobile text message marketing field via the recently launched MobileSMSMarketing com service
Source: www.feed24.com

Internet Marketing – 5 Easy Ways To Inspire Yourself to Write An Internet Marketing Article

Friday, June 29th, 2007

5 Easy Ways To Inspire Yourself to Write An Internet Marketing Article
Writing an article whether internet marketing or otherwise doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you hav
Source: www.feed24.com

NexTone Named a Winner of 2007 TMC Labs Innovation Award Presented by INTERNET TELEPHONY (Broadcast Newsroom)
GAITHERSBURG, Md., BUSINESS WIRE — NexTone(R), a leader in session border controllers and scalable session management solutions for VoIP, multimedia, and IMS network interconnects, today announced that Technology Marketing Corporation (TMC) named its IntelliConnect(R) System a 2007 TMC Labs Innovation Award winner presented by INTERNET TELEPHONY magazine.
Source: www.broadcastnewsroom.com

Article Marketing Means Big Money Online
Whether you are new to the Internet marketing business or you are an experienced Webmaster, you must know what a great tool article marketing is. Submitting articles to directories will end up making you a lot of money.
Source: www.feed24.com

Drive Traffic To Your Website For Free
How would you like to know if it os at all possible to do your own internet marketing for a cost of next to nothing as well as provide you with some great results in the increase of traffic to your website?
Source: www.feed24.com

Minority Candidates Needed for BGC Marketing Program for Reality TV (PRWeb)
US Global Marketing Group, an Atlanta marketing company, is once again offering Internet marketing boot camps. The Internet marketing boot camps are being offered due to an increase in demand from both local and national businesses in the region for new media marketing training for brick and mortar and home based businesses.
Source: www.feed24.com

Myers Internet Partners With PsPrint to Offer Customers the Rewards of Both Online and Direct Marketing (RedNova)
OAKLAND, Calif., June 26 /PRNewswire/ — Myers Internet and PsPrint today announced a marketing agreement to provide quality print and direct marketing services to Myers Internet customers.
Source: www.redorbit.com

Writing Articles as an Affordable Internet Marketing Method Posted By : Stephen Campbell
From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.
Source: www.feed24.com

Internet Marketing and SEO Firm “Netspace International Holdings” Completes Reverse Merger (PRWeb)
Netspace International Holdings, Inc. (Netspace) (Other OTC: NSIH.PK – News), a provider of web design and custom internet marketing services, announced today that it has completed its reverse merger. Under the company’s new share structure, there are approximately 60 million shares of issued and outstanding stock. (PRWeb Jun 27, 2007) Post Comment:Trackback URL: …
Source: prweb.com

Experienced IM ebook Writer Only by logictree
EXPIERIENCED ONLY An Exceptional Internet Marketing ebook Writer Wanted This assignment is to write 3 Internet Marketing ebooks (original content,each with 14 pages and a minimum of 350 words per page… (Budget: $100-300, Jobs: Copywriting)
Source: www.feed24.com

project12beverly by articlehound
Need 50 250 word internet marketing articles. (Budget: $100-300, Jobs: Copywriting)
Source: www.feed24.com

The End of Resume Spin?
The Internet has changed everything about marketing because it gives power to the consumer. The cable company can advertise their great service all day long, but one customer can ruin it all by posting a video on Youtube. Sites like Youtube, Flickr and MySpace, along with blogs and forums allow consumers to find the truth, so that it’s no longer enough for Chase Manhattan to claim "the right relationship is everything" – they actually have to do the work of building the right relationship. (So far all evidence is that they don’t mean what they say. It just sounded good in a marketing me…
Source: www.feed24.com

Direct Marketing – ARI Announces Release of PartSmart(R) 8.3

Friday, June 29th, 2007

ARI Announces Release of PartSmart(R) 8.3
Forbes – ARI also provides dealer marketing services, including technology-enabled direct mail, email and an award-winning dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. In addition
Source: www.forbes.com

e-Dialog and Arthur Middleton Hughes Join Forces to Help Marketers
Forbes – Hughes, founder of The Database Marketing Institute, Ltd., will be e-Dialog’s senior strategist working with clients on direct marketing best practices and customer retention strategies, while e-Dialog delivers the services and solutions to implement
Source: www.forbes.com

Marketing – S.C. BlueCross Appoints Deyling Senior V.P. of Major Group Unit

Thursday, June 28th, 2007

S.C. BlueCross Appoints Deyling Senior V.P. of Major Group Unit
Forbes – Reporting directly to David Pankau, president of the BlueCross BlueShield division, Deyling will manage sales, marketing, underwriting and operations. He comes to this position from the group and individual unit, another part of the BlueCross
Source: www.forbes.com

Sprint Launches ‘Sprint Ahead’ Marketing Campaign
MobileBurn – Note: Sponsored advertising links, if any, are in green. Sprint will launch a new branding and marketing campaign on July 1st, further pushing the Nextel name out of the minds of consumers and highlighting the company’s mobile broadband services
Source: www.mobileburn.com

Ingredient, Marketing Costs Weigh on General Mills Profit
Wall Street Journal – General Mills Inc. said profit for its fiscal fourth quarter rose less than 1% as ingredient and marketing costs climbed amid solid sales of snack bars, yogurt and soups and a strong international performance. The nation’s second-largest cereal maker
Source: online.wsj.com

INVEGA(TM) Receives Marketing Authorization In European Union For
Yahoo Finance – TITUSVILLE, N.J., June 28 /PRNewswire/ — The European Commission granted marketing authorization for INVEGA(TM) (paliperidone prolonged release tablets), an atypical antipsychotic medication for the treatment of schizophrenia. This once-daily
Source: biz.yahoo.com

Direct Marketing – Drug makers gave $2.25M to Vt. prescription writers

Thursday, June 28th, 2007

Drug makers gave $2.25M to Vt. prescription writers
Rutland Herald – The total amount of money included in Brill’s report which explicitly under law excludes money spent on salaries for employees who do direct marketing, advertising and drug samples is probably much less than the total spent by drug companies
Source: www.rutlandherald.com

Orange hires Wunderman to 50m consolidated brief
Brand Republic – LONDON – Mobile phone service and broadband provider Orange has hired Wunderman to its consolidated UK direct marketing account, worth an estimated 50m. The agency was awarded the account following a four-way pitch involving incumbent agencies WWAV
Source: www.brandrepublic.com