New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (”I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.

About the Author: Steve Gillman has been exploring new ideas for decades. Visit his site for invention ideas, business ideas, story ideas, political and economic theories, deep thoughts, and more. Get a free gift too: http://www.999ideas.com

Gap Introduces ‘Classics Redefined’ – A New Marketing Campaign
San Francisco Examiner – SAN FRANCISCO ( Map ) – Gap has been renowned for its powerful portraiture for decades, and this fall Gap celebrates the spirit of this legacy with the introduction of “Classics Redefined” — an innovative new advertising campaign captured by
Source: www.examiner.com

Honda appoint new marketing director
Formula 1 – Honda announced on Monday the appointment of David Butler as the team s new marketing director. Butler, who has over 15 years of experience in the marketing field, will initially concentrate on building up more awareness of the Japanese squad’s
Source: www.formula1.com

Genius.com Launches Genius Team(TM) for SalesGenius(R), Giving Sales
Forbes – Genius.com Incorporated(TM), creator of SalesGenius(R), the leading on-demand 1-to-1 marketing solution for sales professionals, announced today the launch of its newest product offering, Genius Team. Genius Team complements the power of SalesGenius
Source: www.forbes.com

Lucid, Inc. Selects Tiziani Whitmyre for Public Relations, Internet
Forbes – SHARON, Mass., July 30 /PRNewswire/ — Lucid, Inc., an innovative medical device and information company dedicated to creating innovative cellular imaging technology, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing
Source: www.forbes.com

Medicare drug ad deluge expected to swamp seniors
Chicago Tribune – Details about specific plans and costs will begin to become available Oct. 1, the day plans are allowed to begin advertising and marketing themselves. Residents in all states will have at least 11 plans to choose from, while those in bigger states
Source: www.chicagotribune.com

AMC Entertainment Inc. Promotes Eight Associates
Forbes – Baze is the director of media and marketing alliances where he oversees media strategy and sponsorships for AMC. He has been with AMC for nearly two years and previously held manager positions in AMC’s corporate communications and marketing
Source: www.forbes.com

Thresher Industries Announces Target Marketing as Sales
MSN MoneyCentral – Thresher Industries (PINKSHEETS: THRI) announced today that it had signed Target Marketing Associates in Rocky Hill, CT, as sales representatives for Thresher Industries and Talon Composites in the eastern United States. “With this we have
Source: news.moneycentral.msn.com

Think Like a Financier
BusinessWeek – Here’s how the most difficult financiers will screen for market size, competition, and marketing and sales strategy. In the following scenarios, I list the questions you’re likely to be asked and translate what the financier is probably thinking. I
Source: www.businessweek.com

At last: We’re serious about Iraq
Seattle Post Intelligencer – The Marketing Approach to Earning Popular Support in Theaters of Operation.” Prepared for the U.S. Joint Forces Command at a reported cost of $400,000, “Enlisting Madison Avenue” is everything a think-tank study should be: well-researched, thorough
Source: seattlepi.nwsource.com

Philadelphia Pitches to Gay Tourists
Forbes – You should come here,’” said Jeff Guaracino of the Greater Philadelphia Tourism Marketing Corp. Philadelphia has been focusing recent marketing efforts on lesbians, who are less likely to have visited the city than gay men, according to Deborah
Source: www.forbes.com

Should You Use PPC Or SEO – Part 2
I discussed the pros and cons of using Pay-Per-Click for your online marketing. Today I wanted to conclude the two-part series by taking a closer look at Search Engine Optimization (SEO) and seeing if it is the right fit for your company.What Is Search Engine Optimization? Search Engine Optimization is working on the on-site and off-site [...]
Source: www.feed24.com

Comment on Guerrilla Marketing Techniques that Anyone Can Do by HART (1-800-HART)
After selling tons of T-Shirts in 2004, I ended up with a box of these PapillonLvr T-Shirts. It’s all that I wear at the beach because they are so comfortable (and I’m usually with my two dogs anyway). Even though I wear a clean shirt each day, some think I only change it weekly. Maybe by next summer I will be able to afford some new schwag Tee’s with my other more popular domains .. Next time I’ll try to make the domain name larger on the shirt. People hardly see it.
Source: www.feed24.com

The Future of the Virtual Marketing Blog
Welcome to the newly redesigned Virtual Marketing Blog. Along with the new design, we plan on introducing some exciting new content over the next few weeks. Probably the biggest change you will notice is an increase in the number of posts showing examples of the latest internet marketing campaigns. The purpose of these posts is [...]
Source: www.feed24.com

Weston company’s evolution leads to marketing makeover (BizJournals)
After three years in business, Platinum Mosquito Protection was in need of a marketing makeover.
Source: www.bizjournals.com

The Network Marketing Guru Has Found A Way To Make Money When People Tell Him NO
The network marketing guru has understood that his best and most targeted market is other network marketers, so he has positioned him self to make money from the entire network marketing industry, where he for example sells his own generic products and courses to other network marketers. Continue reading: "The Network …
Source: www.feed24.com

Affordable Solutions For Internet Marketing
Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, [...]
Source: www.feed24.com

Marketing
Discover how to use the secret behind the most successful sales letter in history to write your own profitable online and offline promotions.
Source: www.feed24.com

Here is how to make money online with MLM
The key to make money online with network marketing basically comes down to 3 things: Lead generation Building relationships Teach other people the same The key is to build a big list of targeted people that you can market to, over and over again for the rest of the time… Continue to read: "Here is how to …
Source: www.feed24.com

Using The Power Of MySpace To Generate Endless Amounts Of Free Leads For Your Network Marketing Business
MySpace.com is the biggest social networking site in the world, with over 170 million registered users! If you learn the strategies on how to attract other people to your personal MySpace profile… and from there direct them them to your Lead Capture Page, you will generate 1000 s of free MLM …
Source: www.feed24.com

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Internet marketing tools are used by those who own websites, and those who want to see more traffic flowing through their sites, are you a web site owner wanting more traffic and sales? We have answers, and examples of all the tools needed to get you through the many options available. Business online is growing at a very fast pace, and with the help of a bit of marketing, a plan, and tools to set your plan in motion you can get additional traffic to your site.

What will additional marketing do for your website? Using Internet marketing tools, you will find better placement in search engine positions and rankings. As you get additional pages and as you reach higher rankings, spiders will continually crawl your pages, and drive additional traffic to your site through even more search engines. Without marketing, your site could take a very long time; years in fact, to get traffic to your site, and for your business to see real results in the online sales.

As you drive visitors to your site using marketing tools, you will also need to focus on converting those visitors into customers, paying customers bringing you additional sales. To do this, additional tools will be used to take note and record who is visiting your site, who is most interested in your products. As you learn more about who is visiting your sites, you can use this marketing data to create additional content for this market and convert the visitors to customers by offering more of what they want. Track those who are visiting your site, and learn where they are going next, to see exactly what they are looking for so you can focus your tools on these markets, these visitors and get more sales.

Improve your ranking and positions by using Internet marketing tools you can find on these pages. We have the information and the methods proven to drive visitors to your site, convert them into buyers and increase your sales. Boost your sales and build your business online using the many tools available. You can use tools such as cookies, to track where your customers have been and where they are clicking before and after landing on your site.

Using the tools available online you will reduce your fees in marketing through other methods. If you are using pay per click, or you are using any other pay per ad methods you are already paying too much. The fees you are paying are not giving you the real marketing value you need. You want to get up there in the ranks of the various search engines, with content, by providing what the customers want, and you can do this with internet marketing tools, and you never have to pay again. The more you advertise you are lowering the over all profits for your business, but when you market, and drive traffic to your site you will see your bottom line increase faster, and with a much healthier future.

Driving traffic and building a business online does take a lot of planning and time, but one thing you want to do is save money so paying for advertising and paying for other links to your site is not going to do the trick. The trick in making and building a solid business, a solid traffic pattern online is going to be in your internet marketing tools. The tools that you choose to find out more about your market, who is visiting, when they are visiting, what they are seeing the most of, and then taking advantage of this information to convert customers into buyers from your site.

About the Author

Quality traffic depends on using the right Internet Marketing Tool. Mark Williams has tons of Internet Marketing Strategies. that can help.

Marketing by Prospecting – a system of using marketing tools with prospecting skills.

It is a strategy designed primarily for the small to medium sized business that doesn?t have a large marketing budget. Also, for divisions within large companies that simply don?t get the big marketing dollars.

Marketing by Prospecting first involves preparing the variety of marketing tools we use to grow our business. Then, the means we use to get these marketing tools in front of our potential customers is Prospecting skills.

Because the lines between Marketing and Prospecting tend to blur quickly, why not just face facts – our Marketing work requires Prospecting skills -hence, Marketing by Prospecting.

By the way, the reverse also has implications here, Prospecting by Marketing?, but we will address that somewhat differently, more on that later.

As I have been writing for the last few weeks, our efforts for Prospecting in the Global Marketplace involve all the tools used in both our marketing and prospecting programs.

If you have a budget for running TV or mass media campaigns, this material is not for you.

By Marketing we are trying to get the world to know about the products and services we offer.

By Prospecting we are trying to reach the individuals in the world who can buy our products and services.

With small budgets, Marketing by Prospecting can be a very effective use of our marketing dollars.

The marketing materials tools that we create and use are usually ? Flyers, Brochures, Pamphlets, Newsletters, Websites, and even PowerPoint presentations.

Two additional Marketing by Prospecting tools that you should consider areArticle writing and Public Speaking.

Writing articles and having them published is really easy these days with the internet.
Write about the various ways your products and services are being utilized to the benefit of your customers.

There are dozens of web article submission services that will publish your articles and provide them to e-zines along with your contact information including your website.

This may be the perfect way to get published, but realize there are 1,000?s of others doing this, so we aren?t alone in this market. But it does get your name and information out there. I have had 15 articles published on 6 different submission sites in the last week and they are popping up all over the place.

I entered my name in Google, and found a lot of my articles listed. I don?t have a feel yet for what this will generate business wise, but it is another marketing tool and it is absolutely FREE.

If you are able to get published in the ?old style? standard media, newspapers and magazines I suggest you take advantage of them. I know these take time and effort, but pursue this route if you like.

The web submission can be done right now, so give both a shot.

Speaking to association meetings, trade show conferences, corporate meetings, and other events may not be for everybody, but it is a tool I personally really like.

You will need to prepare a speech, of course. Then your marketing materials will consist of a brief overview of the speech and short bio telling why you are the expert on this subject they should hear. Then you will need to use your Prospecting skills to get that one page document into the hands (or onto the computer screen) of the meeting planner, program chairman, or who ever books the speakers.

Start off with small local groups, maybe ones in which you may be a member.

So there you have it, the idea of Marketing by Prospecting. Hopefully it is something we can all use to grow our businesses using the tools of both skills. We will continue with this discussion in the coming weeks.

Let me know your thoughts and ideas so we can all share in this Brain Trust.

Sell Well and Often,

Bill Truax

Bill@BlitzCall.com

? Copyright 2006 WJ Truax

Blitz Call is a registered trademark of WJ Truax, Marketing by Prospecting and Prospecting by Marketing are trademarks of WJ Truax

About the Author: Bill Truax is a Sales Management and Field Operations Consultant living in Cleveland, Oh. He conducts Sales Team Assessments, conducts Management and Leadership development programs, and works with Field Sales Professionals both in the field and in workshops. He has written 3 books and recorded 2 CD?s on Prospecting and Making Cold Calls and conducts a variety of skill based seminars, workshops, and train the trainer programs. Visit his website at http://www.BlitzCall.com

Room Designers Can Make Holidays Come Early
The Ledger – Cindy Turner , director of marketing at Historic Bok Sanctuary, has been re-appointed to the state’s Cultural Heritage Tourism Committee for 2007-08. The committee will provide input to Visit Florida, the official tourism marketing corporation for the
Source: www.theledger.com

Padres release Branyan
Miami Herald – Select a Category: All Job Categories Accounting Admin & Clerical Automotive Banking Biotech Broadcast – Journalism Business Development Construction Consultant Customer Service Design Distribution – Shipping Education Engineering Entry Level
Source: www.miamiherald.com