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Email Marketing Specialist – Seattle Times
Email Marketing SpecialistSeattle Times, United States - 4 hours agoOur Marketing team seeks a seasoned Email Marketing specialist to help optimize our current customer communication and drive revenue in the rapidly growing …
Source: news.google.com

CN's Executive Vice-President, Sales and Marketing, to address … – CNNMoney.com
CN's Executive Vice-President, Sales and Marketing, to address …CNNMoney.com - 9 hours agoJames Foote, executive vice-president, Sales and Marketing, for CN (TSX: CNR)(NYSE: CNI), will address the Citigroup Transportation Conference at 9 am …
Source: news.google.com

MySpace users turn movie moguls
A British film project has turned MySpace users into movie moguls, giving them a say in choosing the director, cast, soundtrack and marketing model.
Source: www.feed24.com

South Africa: Shopper Marketing – Impact, Insights and Solutions
Changing lifestyles have engendered a fury of consumer shopping experiences, prompting retailers and manufacturers to create and develop new approaches and products to give their customers what they want.
Source: www.feed24.com

Word of Mouth marketing
1 november Breukelen Hoe kun je buzz, virale marketing, blogs en sociale netwerken laten werken voor je product?
Source: www.feed24.com

Boyers Marketing: Fragmentation Affects Backup Systems
SAN FRANCISCO, CA (MARKET WIRE) With the continued expansion of business storage allocation requirements, the time required for file-based data backup also continues to increase yet the time allotted for this data backup remains constant, exposing a critical issue. Though backup software vendors continue making advancements in technology to speed up the process, disk fragmentation will continue to remain an unresolved issue that must be
Source: www.feed24.com

SBI to hire 3,000 marketing, recovery officers (Indian Express via Yahoo! India News)
Plagued by complaints against the high-handedness of private loan recovery agents, State Bank of India is looking to directly hire 3,000 marketing and recovery officers whose job profile would include “soft recovery” of loans. These officers, vacancies for which were notified on October 1 and advertised in newspapers today, would also market the bank’s products, conduct pre-sanction survey, file …
Source: in.news.yahoo.com

Interpublic Group Buys Branded Entertainment Firm Translation Marketing (paidContent.org via Yahoo! Finance)
Ad holding company Interpublic Group has bought branded entertainment shop Translation Consulting + Brand Imaging. Financial terms were not disclosed. The New York-based company, which will be held as stand alone unit, tends to focus on youth and multicultural marketing campaigns for the likes of Reebok and General Motors.
Source: biz.yahoo.com

Market Report — In Play (DWA)
MSN MoneyCentral – As is typical for most of its films’ theatrical releases, the co does not anticipate generating significant revenue in the fourth quarter from this title, as its distributor will likely not have recouped the upfront marketing and distribution costs
Source: news.moneycentral.msn.com

Vectrix Corp says Di Biagio steps down as sales and marketing COO
CNBC – LONDON (Thomson Financial) – Vectrix Corp said Carlo Di Biagio has opted to step down from his executive role as sales and marketing chief operating officer, effective Oct 24. The zero-emission scooter company said Di Biagio will continue to serve as
Source: www.cnbc.com

The Latino Coalition Expands to the West Coast and Announces New
Forbes – These workshops will focus on topics that will assist small business in the area of procurement, financing, and marketing. For additional information please visit TLC website at www.TheLatinoCoalition.com. In addition, the Board of Directors
Source: www.forbes.com

United Stationers 3Q earnings top analyst estimates
CNBC – During the year earlier earnings were $39.2 million, or $1.26 a share, which included one-time product content syndication and marketing program income of 43 cents a share. The Deerfield, Ill.-based wholesale distributor of business products posted
Source: www.cnbc.com

Capital Insurance Group Partners With OTOnetworks to Launch Digital
Forbes – BALTIMORE, Oct. 30 /PRNewswire/ — Capital Insurance Group (CIG), one of the top-rated insurance companies of the Western U.S., and OTOnetworks, a performance-based digital marketing services company, jointly announced an online advertising campaign
Source: www.forbes.com

Electronics Emerge As Hot Holiday Item
MSN MoneyCentral – Some industry executives predicted a strong holiday season for consumer electronics retailers at a conference on Tuesday hosted by the Retail Marketing Society, a membership-based organization focused on the retail industry. Demand for new products
Source: news.moneycentral.msn.com

Killed teen’s family demand justice
Miami Herald – The NAACP and family members of a Haitian-American teenager fatally shot last week by a Miami-Dade police officer are calling for authorities to prosecute the cop. ”We can ill-afford having young black males being shot down by police,” the family’s
Source: www.miamiherald.com

US spent $43.5 billion on intel in 2007
Miami Herald – The U.S. government spent $43.5 billion on intelligence in 2007, according to newly declassified intelligence budget. Director of National Intelligence Mike McConnell released the figure Tuesday because the law implementing the recommendations of the
Source: www.miamiherald.com

Pharmed declares bankruptcy
Miami Herald – Just four years ago Pharmed earned brothers Carlos and Jorge de C spedes $48 million in profit. Now the company has filed for Chapter 11 bankruptcy protection, declaring debts of more than $60 million. Once one of the nation’s largest Hispanic
Source: www.miamiherald.com

New Study on Media Relations Reveals How Journalists Use Web 2.0
Forbes – The full study can be found at http://www.tekgroup.com/marketing/mediarelationspractices_bulldog/. About Bulldog Reporter – www.bulldogreporter.com Bulldog Reporter is a B2B publishing company that serves PR professionals by providing an inside
Source: www.forbes.com

FPL profit rises on population growth
Miami Herald – FPL Group, owner of Florida’s largest utility, said third-quarter profit rose 1.1 percent as population growth expanded its customer base. Net income climbed to $533 million, or $1.33 a share, from $527 million, or $1.32, a year earlier, Juno Beach
Source: www.miamiherald.com

OTC Financial Network Issues Report on nCoat
Forbes – nCoat, Inc. is an emerging nanotechnology company with new nano-formulated and traditional coatings that make it an international leader in the development and marketing of coatings applied to metal, ceramics, fabric, and other materials. The Company
Source: www.forbes.com

Tropical Storm Noel steers rough surf toward Florida
Miami Herald – A tropical storm watch for parts of southeastern Florida may be issued Tuesday as a weakened Tropical Storm Noel could pass close to the state over the next few days. Forecasters already issued warnings for rough surf for much of South Florida
Source: www.miamiherald.com

Peterson, Inman Driving New Analytics Platform for TARGUSinfo
Forbes – CHICAGO, Oct. 30 /PRNewswire/ — Keith Peterson, Ph.D., and Ken Inman, Ph.D., two veteran marketing research executives with expertise in developing predictive analytics platforms and systems for location and marketing applications, have joined
Source: www.forbes.com

Goodyear Reports Record Third Quarter Results
Forbes – Our outstanding third quarter is evidence of the success we are seeing in marketing our premium product lines while remaining focused on improving our cost structure,” said Robert J. Keegan, chairman and chief executive officer. “Despite market
Source: www.forbes.com

Colgate third-quarter profit rises
Reuters – Colgate is about three years into a four-year restructuring program aimed at focusing its business on oral care, personal care and pet food, with savings helping boost spending on marketing. Colgate shares closed Monday at $74.26 on the New York Stock
Source: www.reuters.com

eMagin Debuts SVGA 3DS OLED-XL(TM) Microdisplay at Night Vision
Forbes – PC gaming, training and simulation, immersion therapy, and other applications. eMagin’s microdisplay manufacturing and R&D operations are co-located with IBM on its campus in East Fishkill, New York. System design facilities and sales and marketing
Source: www.forbes.com

Genta Incorporated to Host Conference Call to Discuss Third Quarter
Forbes – The leading drug in Genta’s Small Molecule program is Ganite(R) (gallium nitrate injection), which the Company is exclusively marketing in the U.S. for treatment of symptomatic patients with cancer related hypercalcemia that is resistant to hydration
Source: www.forbes.com

Marketing by Prospecting – a system of using marketing tools with prospecting skills.

It is a strategy designed primarily for the small to medium sized business that doesn?t have a large marketing budget. Also, for divisions within large companies that simply don?t get the big marketing dollars.

Marketing by Prospecting first involves preparing the variety of marketing tools we use to grow our business. Then, the means we use to get these marketing tools in front of our potential customers is Prospecting skills.

Because the lines between Marketing and Prospecting tend to blur quickly, why not just face facts – our Marketing work requires Prospecting skills -hence, Marketing by Prospecting.

By the way, the reverse also has implications here, Prospecting by Marketing?, but we will address that somewhat differently, more on that later.

As I have been writing for the last few weeks, our efforts for Prospecting in the Global Marketplace involve all the tools used in both our marketing and prospecting programs.

If you have a budget for running TV or mass media campaigns, this material is not for you.

By Marketing we are trying to get the world to know about the products and services we offer.

By Prospecting we are trying to reach the individuals in the world who can buy our products and services.

With small budgets, Marketing by Prospecting can be a very effective use of our marketing dollars.

The marketing materials tools that we create and use are usually ? Flyers, Brochures, Pamphlets, Newsletters, Websites, and even PowerPoint presentations.

Two additional Marketing by Prospecting tools that you should consider areArticle writing and Public Speaking.

Writing articles and having them published is really easy these days with the internet.
Write about the various ways your products and services are being utilized to the benefit of your customers.

There are dozens of web article submission services that will publish your articles and provide them to e-zines along with your contact information including your website.

This may be the perfect way to get published, but realize there are 1,000?s of others doing this, so we aren?t alone in this market. But it does get your name and information out there. I have had 15 articles published on 6 different submission sites in the last week and they are popping up all over the place.

I entered my name in Google, and found a lot of my articles listed. I don?t have a feel yet for what this will generate business wise, but it is another marketing tool and it is absolutely FREE.

If you are able to get published in the ?old style? standard media, newspapers and magazines I suggest you take advantage of them. I know these take time and effort, but pursue this route if you like.

The web submission can be done right now, so give both a shot.

Speaking to association meetings, trade show conferences, corporate meetings, and other events may not be for everybody, but it is a tool I personally really like.

You will need to prepare a speech, of course. Then your marketing materials will consist of a brief overview of the speech and short bio telling why you are the expert on this subject they should hear. Then you will need to use your Prospecting skills to get that one page document into the hands (or onto the computer screen) of the meeting planner, program chairman, or who ever books the speakers.

Start off with small local groups, maybe ones in which you may be a member.

So there you have it, the idea of Marketing by Prospecting. Hopefully it is something we can all use to grow our businesses using the tools of both skills. We will continue with this discussion in the coming weeks.

Let me know your thoughts and ideas so we can all share in this Brain Trust.

Sell Well and Often,

Bill Truax

Bill@BlitzCall.com

? Copyright 2006 WJ Truax

Blitz Call is a registered trademark of WJ Truax, Marketing by Prospecting and Prospecting by Marketing are trademarks of WJ Truax

About the Author: Bill Truax is a Sales Management and Field Operations Consultant living in Cleveland, Oh. He conducts Sales Team Assessments, conducts Management and Leadership development programs, and works with Field Sales Professionals both in the field and in workshops. He has written 3 books and recorded 2 CD?s on Prospecting and Making Cold Calls and conducts a variety of skill based seminars, workshops, and train the trainer programs. Visit his website at http://www.BlitzCall.com

SEO Case Study with Ed Shapiro, pt2
We interviewed Ed Shapiro Category: Music Tags: SEO, search, engine, optimization, internet, marketing, website, traffic, vdeohplus
Source: www.feed24.com

Introduction to Search Engine Optimization
An overview of search eng Category: Howto & DIY Tags: search, engine, optimization, SEO, SEM, marketing
Source: www.feed24.com