Archive for February, 2008

Marketing – Datacraft Solutions Adds Marketing Coordinator

Friday, February 29th, 2008

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Kelly Pryor joins Durham, North Carolina based Datacraft Solutions (www.datacraftsolutions.com). Pryor noted, “Joining one of the fastest growing technology organizations in North America is a tremendous opportunity. In the short time since joining the company, staff and revenues have more than doubled. It is my goal to contribute to the winning Datacraft Solutions formula.”

Pryor has extensive Marcom experience and will coordinate the marketing, public relations, and advertising outreach efforts of the leading digital kanban organization. Ms. Pryor will also serve as a key media liaison for the intelligent supply chain organization and coordinate all phases of marketing collateral, website content, and marketing vendor coordinator.

Key Benefits of Digital Kanban include:

* Further Reduce Inventory: Detailed reporting and increased visibility make resizing and elimination of excess buffers easy and accurate.

* Further Reduce Stock Outages: All members of the supply chain can proactively address upcoming changes without having to wait until the outages occur. * Dramatically Increase Buyer/Planner Capacity: Remove the burden of creating, transmitting and managing routine replenishment communications, freeing Buyers/Planners to handle critical exceptions and continuously improve supplier relationships.

* Simplify Management: Easy to use and maintain, requiring very little maintenance to keep inventory turns friction-free, and making real-time data easily accessible.

* Coordinate All Users: Operations Managers, Buyer/Planners, Material handlers, Water Spiders – all have the visibility needed to get the job done.

* Utilize Industry-Standard Barcodes: Automate the replenishment process with a single action, generating the necessary signals, notifications and alerts throughout the supply chain.

* Integrate With Database & MRP/ERP Systems: Integrate with existing databases like Oracle, SQL, and Sybase and with MRP/ERP applications like SAP, JD Edwards and Peoplesoft.

* Streamline Implementation: ASP model provides global visibility into the plant floor from anywhere in the world, with nothing to install and no software to maintain.

President, Matthew Marotta is delighted to have Pryor as part of the team, “As Datacraft Solutions continues to grow the ability to ensure consistent and responsible communication will be central to Ms. Pryor’s role on our fast growing team.” Datacraft Solutions has experienced a 100% staff growth rate in just the past three months. The firm is currently positioned as the leader in a stand-alone Digital Kanban model and is capturing a significant percentage of marketshare.

Datacraft Solutions www.datacraftsolutions.com Kelly Pryor 800-819-5326

About the Author

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Direct Marketing – Article Marketing Direct Advertising

Friday, February 29th, 2008

Article Marketing Direct Advertising
But first, direct advertising.
Source: www.feed24.com

MLM Home Biz Success!
wwwdirectmatches com/dim Category: People & Blogs Tags: direct, matches, mlm, social, network, marketing, leads, home, biz, business, make, money, working, from, part, full, time, big, cash
Source: www.feed24.com

Marketing – Dreyfus Strategic Municipals, Inc. (NYSE: LEO) Declares Dividend

Friday, February 29th, 2008

Dreyfus Strategic Municipals, Inc. (NYSE: LEO) Declares Dividend
Forbes – Kozlowski The National Marketing Desk (212) 922-6030 200 Park Avenue New York, New York 10166 1-800-334-6899 SOURCE Dreyfus
Source: www.forbes.com

‘Too Sexy’ Victoria’s Secret Tones It Down
Washington Post – Turney said the company will aim its marketing and merchandise at 26-year-olds, holding extensive focus groups and walking through malls with them.
Source: www.washingtonpost.com

Vonage Names Russell Dauer Senior VP of Product Development
dBusinessNews.com – Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage(R) is a registered trademark of Vonage Marketing Inc., a subsidiary of Vonage Holdings Corp.
Source: newark.dbusinessnews.com

Business start up advice from startups.co.uk
startups.co.uk – Across our many pages you will find need-to-know information on how to raise financing for your business startup, drafting your business plan, where to find premises, dealing with tax, when to buy and sell, marketing, doing business online
Source: www.startups.co.uk

Internet Marketing – American States Water Company Announces Notice of Fourth Quarter 2007

Friday, February 29th, 2008

American States Water Company Announces Notice of Fourth Quarter 2007
MSN MoneyCentral – Interested parties can listen to the live conference call over the Internet by logging on to www.aswater.com. Government and private entities to provide various services, including water marketing and operation and maintenance of
Source: news.moneycentral.msn.com

Latest News
dBusinessNews.com – Ulanguzi, currently the third largest graphic design firm and the fifth largest internet marketing and design firm in the Triangle, donated talent for the tournament’s need for design services.
Source: triangle.dbusinessnews.com

Burke Communications Congratulates Metrographics On PICA Award Wins
dBusinessNews.com – Burke Communications is a full-service advertising agency experienced in branding and Internet marketing. Since 1991, Burke Communications has developed and implemented integrated communication solutions for regional, national and global businesses
Source: charlotte.dbusinessnews.com

For upstart Google, an economic coming of age
Globe and Mail – Google is still competitively positioned to win in almost every facet of the online marketing business, he said. Google’s total paid clicks which are generated when an Internet user clicks on an advertisement link fell 7 per cent from
Source: www.theglobeandmail.com

Latest News
dBusinessNews.com – Burke Communications is a full-service advertising agency experienced in branding and Internet marketing. Since 1991, Burke Communications has developed and implemented integrated communication solutions for regional, national and global businesses
Source: kansas.dbusinessnews.com

Missing Beat Music Acquires MyBandsMusic.com
Forbes – the power of the site’s viral marketing tools.” Missing Beat Music is a new millennium music company that helps independent artists get to market in an era without attractive major label support.
Source: www.forbes.com

Pareto strengthens online marketing capability
CNW Group – Pareto strengthens online marketing capability Strategic alliance allows clients to access growing opportunity of social has the potential to improve its clients’ ability to market effectively to one of the fastest growing segments of internet
Source: www.newswire.ca

Sacramento-based online insurer InsWeb attacks Autobytel patent claim
Sacramento Bee – District Court in the Eastern District of Texas, are Leadpoint Inc., Internet Brands Inc. and Auto Internet Marketing Inc. for their use of similar online quote systems.
Source: www.sacbee.com

Liberty Global Reports Fiscal 2007 Results
Forbes – This was due in large part to the successful marketing of Voice-over-Internet Protocol (”VoIP”) and triple-play bundles across our footprint. We added 4.4 million telephony homes serviceable to our footprint during the year and increased consolidated
Source: www.forbes.com

Marketing – U.S. judge allows suit vs. Microsoft onVista marketing: reports

Thursday, February 28th, 2008

U.S. judge allows suit vs. Microsoft onVista marketing: reports
A federal judge gave the go-ahead to a class-action suit that claims that Microsoft Corp. misled consumers about some personal computers ability to run its Vista operating system, media reports said.
Source: www.feed24.com

Top marketing trends, Buzzwords 2008
Top marketing trends 2008. Download hier de .pdf of bezoek de website…
Source: www.feed24.com

Nieuwe IBM baas global channel and solutions marketing
Michael Gerentine is de nieuwe vice president global channel en solutions marketing voor IBM wereldwijd.
Source: www.feed24.com

RemoteMDx, Inc.: RemoteMDx, Inc. Appoints John L. Hastings III as Chief Sales & Marketing Officer of SecureAlert
Criminal offender management and public safety solutions through GPS tracking & monitoring company SecureAlert, a subsidiary of RemoteMDx, Inc. (OTCBB: RMDX) announced today the hiring of John L. Hastings III to the position of Chief Sales & Marketing Officer.
Source: www.feed24.com

Bart Weijermars marketing directeur T-Mobile Nederland
T-Mobile heeft Bart Weijermars benoemt tot marketing directeur bij T-Mobile in Nederland.
Source: www.feed24.com

ComEd Announces New Vice President of Marketing & Environmental … – FOXBusiness
ComEd Announces New Vice President of Marketing & Environmental …FOXBusiness - 6 hours agoCHICAGO, Feb 27, 2008 /PRNewswire via COMTEX/ — ComEd today announced the appointment of Val R. Jensen, 52, to the position of vice president of Marketing …
Source: news.google.com

Direct Marketing – Why Jerks Win At Direct Marketing

Thursday, February 28th, 2008

Have you ever noticed that some very successful direct marketers go out of their way to be cantankerous? Have you ever wondered why? Today we’re going to discover their secret? It makes many of them millions!

Studies have shown that people buy on emotion and then justify it with logic. We buy new BMW convertibles because we know we’ll look good in them. Then we rationalize that “BMW makes a very good car that will prove to be a great long-term investment.”

Those direct marketers that come across as cantankerous, or even total jerks, are deliberately tapping into the emotional side of their market. They’re doing something called polarization.

Polarization is the art, or science, of getting members of your market to take an emotional stance. You want to get them to either really like you – or dislike you. Those who are neutral rarely buy your products. Remember, people buy on emotion, even though they’re often not conscious of it. Getting people emotionally charged INCREASES your chances of making a sale!

One marketer that understands this concept and uses it brilliantly is copywriter Gary Halbert. Gary will tell you that he is the greatest copywriter alive, and he charges for his services accordingly. If you visit Gary’s site at: http://TheGaryHalbertLetter.com you’ll see that he is very politically INCORRECT. Gary goes out of his way to insult his audience, delivering smack after smack as he educates you on what good copywriting is.

Gary understands that not everyone is his market. So he creates strong feelings, and this drives away those who would never buy from him… and really endears him to those who appreciate his work. This tactic is very effective, and Gary has no shortage of customers making him rich.

Another marketers who understands this concept very well is Jay Abraham. I watched Jay Abraham, Stephen Pierce, and Rich Schefren orchestrate a teleseminar in 2004. Leading up to this teleseminar, they sent out a barrage of emotionally charged, very informative emails.

Their numerous joint venture partners also sent out a tightly orchestrated barrage of emails to their lists.

Those who saw the tremendous value in the free information provided in all those emails were charged up. They were so charged up that many could hardly wait for the teleseminar to take place. I was one of those nudged to sign up for this $497 teleseminar through all of those emails :-)

A final example of a marketer brilliantly employing polarization is a guy who calls himself “The Rich Jerk.” I won’t reveal his identity, but will tell you that coming across as a jerk is making him millions on the Internet. He is a very good marketer in his own right (he recently sold a website on Ebay for $379,000).

This “Rich Jerk” uses emotionally charged copy on his websites and it’s very effective. Part of what makes his copy so effective is that he also incorporates proof of what he says. Reading this copy, you get emotionally charged up, and at the same time, you realize that you’ve encountered someone who can really help you succeed. You can see how he does this by reading his copy at: http://WhyJerksWin.com

By studying the examples above, you see that using polarization, or even coming across as a jerk, can be a very powerful marketing tactic. It can touch your reader at a deeper psychological and emotional level than many other marketing techniques. However, don’t forget that another reason this works in the examples above is that these marketers also deliver tremendous value to their customers. They also PROVE their points.

Without also incorporating proof into their copy, this tactic probably wouldn’t work. Without proof they would just turn prospects off. So now you know… jerks win at direct marketing because they employ polarization and proof.

About the author:
Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996. Subscribe to his free weekly ezine, which helps you cut through the clutter and time-wasting hype. Subscribe now by visiting: http://WillieCrawford.com

Marketing – Internet Marketing Tools to Drive Targeted Visitors to Your Site.

Wednesday, February 27th, 2008

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Internet marketing tools are used by those who own websites, and those who want to see more traffic flowing through their sites, are you a web site owner wanting more traffic and sales? We have answers, and examples of all the tools needed to get you through the many options available. Business online is growing at a very fast pace, and with the help of a bit of marketing, a plan, and tools to set your plan in motion you can get additional traffic to your site.

What will additional marketing do for your website? Using Internet marketing tools, you will find better placement in search engine positions and rankings. As you get additional pages and as you reach higher rankings, spiders will continually crawl your pages, and drive additional traffic to your site through even more search engines. Without marketing, your site could take a very long time; years in fact, to get traffic to your site, and for your business to see real results in the online sales.

As you drive visitors to your site using marketing tools, you will also need to focus on converting those visitors into customers, paying customers bringing you additional sales. To do this, additional tools will be used to take note and record who is visiting your site, who is most interested in your products. As you learn more about who is visiting your sites, you can use this marketing data to create additional content for this market and convert the visitors to customers by offering more of what they want. Track those who are visiting your site, and learn where they are going next, to see exactly what they are looking for so you can focus your tools on these markets, these visitors and get more sales.

Improve your ranking and positions by using Internet marketing tools you can find on these pages. We have the information and the methods proven to drive visitors to your site, convert them into buyers and increase your sales. Boost your sales and build your business online using the many tools available. You can use tools such as cookies, to track where your customers have been and where they are clicking before and after landing on your site.

Using the tools available online you will reduce your fees in marketing through other methods. If you are using pay per click, or you are using any other pay per ad methods you are already paying too much. The fees you are paying are not giving you the real marketing value you need. You want to get up there in the ranks of the various search engines, with content, by providing what the customers want, and you can do this with internet marketing tools, and you never have to pay again. The more you advertise you are lowering the over all profits for your business, but when you market, and drive traffic to your site you will see your bottom line increase faster, and with a much healthier future.

Driving traffic and building a business online does take a lot of planning and time, but one thing you want to do is save money so paying for advertising and paying for other links to your site is not going to do the trick. The trick in making and building a solid business, a solid traffic pattern online is going to be in your internet marketing tools. The tools that you choose to find out more about your market, who is visiting, when they are visiting, what they are seeing the most of, and then taking advantage of this information to convert customers into buyers from your site.

About the Author

Quality traffic depends on using the right Internet Marketing Tool. Mark Williams has tons of Internet Marketing Strategies. that can help.

Internet Marketing – Microsoft to test new measure of Web ads

Wednesday, February 27th, 2008

Microsoft to test new measure of Web ads
Reuters – NEW YORK (Reuters) – Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet Microsoft bought online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing
Source: www.reuters.com

Communication Breakdown, Long Hold Times Top List of Customer Service
MSN MoneyCentral – The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing
Source: news.moneycentral.msn.com

Direct Marketing – Leading Media Companies Expand Roles and Capabilities, Meeting

Wednesday, February 27th, 2008

Leading Media Companies Expand Roles and Capabilities, Meeting
Forbes – Media companies are responding by changing at an unprecedented pace, according to the Marketing & Media Ecosystem 2010 study. Media companies are responding to marketers’ expectations to increase their direct partnerships with them by
Source: www.forbes.com

Valassis to Present at the Baird Business Solutions Conference
MSN MoneyCentral – Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.
Source: news.moneycentral.msn.com

Marketing – Making A Good Headstart In The Affiliate Marketing Business (Turks.US)

Wednesday, February 27th, 2008

Making A Good Headstart In The Affiliate Marketing Business (Turks.US)
These days, more and more individuals are flocking to join affiliate marketing programs because it’s free, and its relatively quite easy to make money on the Worldwide Web, as compared to other marketing methods or home-based businesses.
Source: www.turks.us

Per direct beschikbaar? Wil jij beginnen in de marketing??
Jong en vooruitstrevend Sales & Marketing bedrijf in Eindhoven breidt uit. Wij zoeken per direct mensen om te coachen in alle aspecten van product kennis tot Business Development. Ben je ambitieus en fulltime beschikbaar? Bel dan voor een directe Prijs : n.v.t.
Source: www.feed24.com

Washington interactive marketing firm opens Austin office (BizJournals)
Ascentium Corp., an interactive marketing and technology firm, has opened an Austin office.
Source: www.bizjournals.com

(Increase)(sales)! My Untapped Marketing System wi
6 Sure Ways to (Increase) Category: Entertainment Tags: small, business, ebay, free, increase, opportunities, sales, competition, advertising, home, based, pay, per, click, secrets, oprah
Source: www.feed24.com

Coremetrics Connect (TM) Launches to Optimize Online Marketing … – FOXBusiness
Coremetrics Connect (TM) Launches to Optimize Online Marketing …FOXBusiness - 19 hours agoCoremetrics Connect integrates leading digital marketing applications — including search, online content optimization, email and behavioral targeting …Responsys Joins Coremetrics Connect(TM) to Optimize Online … Earthtimesall 28 news articles
Source: news.google.com

Omniture Summit 2008 Will Be the Largest User Conference for … – CNNMoney.com
Omniture Summit 2008 Will Be the Largest User Conference for …CNNMoney.com - 12 hours ago… be the launch pad for new product releases and the largest gathering of online marketing and Web analytics professionals, partners and industry leaders. …
Source: news.google.com