brpWhether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages. p In the mid 70’s, a store could run a 10% off sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see 70% off sales – especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore. p Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough deal to get the public excited. The big three car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger, better sale every couple months. It is a deep grave from which to crawl out. p Successful businesses, now and in the future, will be practicing what I call soft marketing. To make sales today, marketing efforts have to come in under the consumer’s sales-pitch radar. p Many of the big companies have known this for some time because of their on-going marketing analysis. You can take advantage of their research for free. p Look at Coca-Cola for example. p Coke was famous for their flashy, high-powered TV ads. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact, they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to. That is the beauty and power of soft marketing. p Here are two ways Coke is using a soft marketing approach to build profits and market share. p 1. You may have seen Coke products displayed on TV shows and movies. American Idol is a popular TV show, with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup. These characters, in effect, are recommending Coke to their viewers. Coke pays a lot of money for this and sells a lot of product based on this endorsement type advertising. p 2. Coke brings new loyal customers in the back door using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles, a person, and the whole family, become avid Coke drinkers. And Coke is being advertised to everyone who enters that home. p Coke’s soft marketing techniques have made them almost bullet-proof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team, swarms of new customers are joining the group every day. p Here are three powerful soft marketing tactics you can start using today. p 1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write, hire someone to do it for you. There are several good writing service web sites on the internet. They are very cheap. Also, you should join a Private Label Rights content site. They provide already written articles that you can put your name on as your own. This is pure gold for on-line or off-line marketing. p If you have a business on Main Street, your local newspaper should be your best friend. Do whatever you can to develop a relationship with them. You may or may not be able to get your news articles and releases printed for free, but even buying the space will return big dividends. p 2. Give away a free report on the topic of your product or service. Your local newspaper will probably give you some free editorial space in the beginning if the report is of interest and free to their subscribers. A real life example is a realtor in this area that offers a free report – 10 Ways To Get Top Dollar For Your Home. It reveals what is valuable, and what is not, when getting your home ready for sale. With this he becomes the expert in the consumer’s mind and a person who cares about them. p You can get a book or report written for you for a few hundred dollars by the same on-line companies that ghost-write articles and press releases or from your Private Label Rights membership site. This realtor has been using the same report for over ten years now. It is estimated this report has generated about $1.6 million in profits. p 3. Partner with related, non-competing businesses. One dry cleaning operation partnered with clothing stores in the community. The store, when selling a garment, would give a gift certificate to the customer. The gift certificate was good for a free first-time cleaning and pressing of that new garment. p The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a hero and the store saw the dry cleaner as being a hero. Both stores gained a load of new and repeat customers. p Use these soft marketing strategies or think up your own to fit your product or service. Have some brainstorming sessions with other energetic, savvy business people, like you. The resulting ideas will amaze you, and your traffic and profits will increase as if by magic.brh1About the Author/h1 pAbout the Author: Hans Hasselfors is the founder of a target=_blank href=http://www.SubmitYourNewArticle.comSubmitYourNewArticle.com/a. Visit our article directory for varied articles about a target=_blank href=http://www.submityournewarticle.com/Category/Marketing/61marketing/a.
Archive for October, 2008
Marketing – Soft Marketing Strategies
Friday, October 31st, 2008Direct Marketing – Chicago Marketing Firm Changes Name to Straight North, but Keeps – Market Wire
Friday, October 31st, 2008bribChicago Marketing Firm Changes Name to Straight North, but Keeps – Market Wire/b/ibrOAK BROOK, IL–(Marketwire – October 24, 2008) – After 12 years as Duffy Design Works, the Chicago marketing and graphic design firm has integrated new services to offer customers a comprehensive suite of marketing and business solutions. Along with briSource: www.marketwire.com/ibrbribFinancial Services Articles – dmnews.com/b/ibrOn the heels of its annual conference, the Direct Marketing Association has reportedly laid off up to two dozen people, including several senior level staff. In talks with several direct marketers, it was clear that the news was not a surprise. While briSource: www.dmnews.com/ibrbribSaying No to Big Pharma – Newsweek/b/ibrFor the past few years, Dr. Eric Mizuno and his colleagues at Chicagos Northwestern Memorial Physicians Group have banned pharmaceutical-company freebies like sticky pads and calendars from their offices. It just felt right to not contaminate the briSource: www.newsweek.com/ibrbribZones Q3 Profit Down, But Sales Up – Update – RTT News/b/ibr(RTTNews) – Friday, Zones Inc. (ZONS: News ), a single-source direct marketing reseller of information technology products, reported a fall in its net income, hurt by a higher sales and administrative expenses, despite a 21.3% increase in net sales briSource: www.rttnews.com/ibrbribStellar Pharmaceuticals Inc. Signs Licensing Agreement for – MSN MoneyCentral/b/ibrStellar Pharmaceuticals Inc. (Stellar) (OTCBB: SLXCF), a Canadian pharmaceutical developer and marketer of high quality, cost-effective products for select health care markets, today reported signing a licensing agreement for the distribution and briSource: news.moneycentral.msn.com/ibrbribZones Announces Financial Results for the Third Quarter of 2008 – MSN MoneyCentral/b/ibr– Total net sales in Q3 2008 increased 21.3% to $197.7 million compared with $163.0 million in Q3 2007 — Net income per share decreased 55.6% to $0.08 per share in Q3 2008 compared with $0.18 per share in Q3 2007 — Core small-to-medium-sized briSource: news.moneycentral.msn.com/ibrbribDirect-mail marketing firm shuts Elm City plant, laying off 380 – WRAL/b/ibrPosted: Today at 10:45 a.m. Updated: Today at 12:06 p.m. ELM CITY, N.C. Direct-mail advertising firm IWCO Direct is closing its plant in this small Wilson County community of 1,500 and laying off some 380 people. Most of the employees were told briSource: www.wral.com/ibrbribUPDATE 2-GM, Chrysler merger on hold as aid hopes fade-sources – Reuters/b/ibrNEW YORK/DETROIT, Oct 31 (Reuters) – A deal to merge General Motors Corp (GM.N: Quote , Profile , Research , Stock Buzz ) and Chrysler LLC has hit an impasse after the Bush administration ruled out funding for it, three people with direct knowledge briSource: www.reuters.com/ibr
Internet Marketing – Article Marketing For Beginners
Friday, October 31st, 2008Article Marketing For Beginners Thousands of people are discovering an Internet marketing technique that drive hundreds and sometimes thousands of targeted visitors to their website every month It’s known as article marketing and it’s one of the simplest and most productive ways to get people to your websit.
Direct Marketing – UPDATE: Supervalus 2Q Net Falls 13.5%, Lowers EPS Outlook – CNN Money
Tuesday, October 21st, 2008bribUPDATE: Supervalus 2Q Net Falls 13.5%, Lowers EPS Outlook – CNN Money/b/ibrNEW YORK -(Dow Jones)- Supervalu Inc.s (SVU) fiscal second-quarter net income fell 13.5% and the supermarket-chain owner cut its earnings outlook again amid lower-than-expected sales. But the grocers shares rose 2.5% in midday trading on early briSource: money.cnn.com/ibrbribNew Site Helps Unemployed and Corporate Escapees Launch Internet – MSN MoneyCentral/b/ibrBOCA RATON, Fla. , Oct. 21 /PRNewswire/ — Erosion of Americans home values, retirement accounts and employment prospects in the housing market collapse shows again that individuals need to put themselves in control of securing their financial briSource: news.moneycentral.msn.com/ibrbribSawston Village College adds Science to its website – Cambridge Network/b/ibrSawston Village College (SVC) has once again engaged the services of CBA Design to enhance and expand its website. First developed a year ago, the site continues to use CBA s Content Management System (CMS) that has enabled staff to maintain the briSource: www.cambridgenetwork.co.uk/ibrbribPetters Warehouse locations closing – Minneapolis Star Tribune/b/ibrBroadsign International – Business Impact Group – Collegeville Development Group – Fidelicia Microsystems – Element Electronics – Fingerhut read more Direct – Fingerhut Fulfillment – Infinite Power Solutions – John T Petters Foundation – Juice briSource: www.startribune.com/ibrbribAdvertisings Share of Marketing Budgets Declines 12% in Past Decade – Huffingtonpost.com/b/ibrA decade ago, in 1998, media-based advertising represented 35 percent of total marketing communications budgets, totaling $136.7 billion. Direct mail generated $39.7 billion, a 10% share of marketing budgets, while consumer and trade sales promotions briSource: www.huffingtonpost.com/ibrbribCity crafting response to letters sent to property owners – Coloradoan/b/ibrCity officials are putting together a response after someone sent potentially misleading letters to some Fort Collins property owners warning them that a pair of proposed city laws could cost them $15,000 in back taxes and fees. More than 30 property briSource: www.coloradoan.com/ibrbribUNICEF calls direct review – Brand Republic/b/ibrThe new agency will work on the charities high value donor fundraising programme for the forthcoming year in boosting income and developing innovative ideas for the future. Kate Vigurs, a manager of the programme said that the charity already has briSource: www.brandrepublic.com/ibrbribAccuData Turns to smartFOCUS for CRM Solutions – PR Inside/b/ibr- smartFOCUS, the international multi-channel marketing software company, today announced its relationship with AccuData Integrated Marketing, a leading provider of direct marketing services that help companies identify prospects, capture new briSource: www.pr-inside.com/ibrbribDigital Consultant/Senior Digital Consultant/New Media Consultant – New Media Age/b/ibrExcellent opportunity for a Digital Consultant / Marketing Consultant to become part of the UK s leading digital media agency! Work on high profile accounts from a broad range of sectors! Benefits package includes company bonus, healthcare, pension briSource: www.nma.co.uk/ibrbribExecs Accounts: G2 Worldwide, Javelin Direct – ClickZ/b/ibrMarketing agency Javelin Direct hired Anne DeLorenzo to head up its New York operation as SVP, managing director. The firms New York office acts as the center of its health care practice, and also handles accounts in the finance, tech and retail briSource: www.clickz.com/ibr
Internet Marketing – The Top Five Things I Learned In My First Year of Internet Marketing
Tuesday, October 21st, 20081. The World Wide Web is loaded with vast amounts of information to get you started and keep you going in your business whether it is on line or off line. I know, big surprise, huh? Actually, though, most people are not aware of just how much information is literally at their finger tips, and the vast majority of it is free.brbrYou dont always have to spend hard-earned cash on the latest software program, how-to e-book, membership only forum or newsletter in order to get the information you need. Granted, there is a lot of good stuff out there that is worth an investment, but never neglect first looking for it for free. The most valuable tool in my quest for success in internet marketing has been none other than that now-gone-public monolith, Google. Virtually anything I have needed to know, needed an opinion on, or needed to know how to do, I have found by Googling for the web site that has the information Im looking for. And as a result, my confidence in finding what I need on Google in relation to my business has helped in other areas of my life, too (like the time it helped this Dad look like a genius when, at the last minute, he came up with a killer idea for his daughters third grade science fair!)brbr2. A good, quality autoresponder service is a godsend. And I personally feel I am with one of the best. Ive got it set up with the basics V it takes care of my newsletter subscription for me, sends out my bonuses to my new subscribers, sends out my newsletters every two weeks, lets me send out a broadcast message to anyone or everyone on my subscriber list with a few clicks of the mouse, keeps track and alerts me when someone new subscribes and where they came from, how many subscribers I have and their names and email addresses, notifies me whenever someone unsubscribed V the list goes on and on! It automates a vast amount of the daily work involved in my business which frees me up to take care of other important things like marketing my products. And its surprisingly easy to set up, especially if you do go with a quality, reputable company that provides excellent customer support, tutorials, and clearly written, easy-to-understand instructions. I rank it right up there with the discovery of the vaccine for polio. Okay, that may be pushing it a bit, but this particular tool is priceless, and an absolute necessity if you want to be successful online.brbr3. Creating an awesome looking web site is harder than you may think. Okay, it could be that Im just a dunce, but I nearly got into fist fights with my stupid HTML editor program trying to get it to do the most basic things. And it was supposed to allow the complete novice create a beautiful web site. Yeah, right. I could actually FEEL myself growing older as I fought with the thing and spent hours trying to do super-sophisticated things like, oh, say change the background color of my web page. If I were to do it over again, I think Id probably just go with a basic template, add my material to it, and call it good.. No matter how beautiful your site or how great your product is, youll sell NOTHING if you don’t have traffic. No kidding? you say? Hey, Im here to tell you that I, for one, thought that it made perfect sense that if I put my awesome looking web site out on the World Wide Web where absolutely anyone in the world with a computer could access it, the law of averages says that even if a TEENY percentage of the worlds population finds it, Id be rolling in the cash. Okay, pretty naive, I know, but I’m willing to bet Im not the only newbie who has thought that way.brbrThe bottom line is that it didnt take me long to realize that I needed TRAFFIC! And the more traffic I could draw to my web site, the greater the likelihood that Id be successful. And its amazing how quickly, once you realize that sufficient traffic is the only thing between you and success, you can educate yourself on the best and most effective and efficient ways to generate that traffic. So how do I generate traffic? Sorry, you’ll have to read about that in a future article brbr5. Any Guru who says you can become incredibly wealthy in no time at all (or anything even remotely similar to that) is flat out lying. And they know it. Im a pretty good copywriter, but when I was first contemplating getting into this business, Im telling you, there were some web pages owned by so-called gurus that had me frothing at the mouth and itching to whip out my credit card and buy their course/e-book/software and get it Fed-Exd to my house the next day! They were true experts who prey on the wants, desire, needs, and fantasies of others in a slick and deceptively convincing way. The good ones can get your heart pounding and make you envision all sorts of riches if you’ll just send them a little money to make it happen. However, true success in any business takes time, patience, and perseverance, and rarely happens overnight. Save your money, take advantage of the vast wealth of free information out there, and then get back to work on that computer!
Direct Marketing – Shawn Rorick, Director of Marketing for Cirque du Soleils Resident – TMCnet
Monday, October 20th, 2008Shawn Rorick, Director of Marketing for Cirque du Soleils Resident – TMCnet AUSTIN, Texas –(Business Wire)– PubCon, the search engine and Internet marketing conference and expo, has announced Shawn Rorick will give a Keynote Speech at the Las Vegas Convention Center, on November 11-14, 2008 in Las Vegas, Nevada. Rorick is Source: www.tmcnet.com Macro International Awarded SAMHSA Materials Development and Marketing – MSN MoneyCentral Macro International announced today that it was awarded a $6.2 million, 5-year contract to continue supporting the Substance Abuse and Mental Health Services Administration s (SAMHSA s) Office of Communications (OC) with its communications Source: news.moneycentral.msn.com Neolane to Showcase Enterprise Marketing Automation Software at IBM – Earthtimes The views expressed in the articles are not necessarily those of earthtimes.org and we accept no responsibility for the views or opinions expressed in the articles either direct or indirect. Source: www.earthtimes.org How to Destroy a Business With 7 Direct Marketing Sins – WebWire As the economy sours, businesses often make very costly mistakes with their direct marketing. These mistakes cost dearly in lost customers and shrinking profits. It can even threaten the very survival of a firm. The 7 mistakes make business failure Source: www.webwire.com Leapfrog Online Adds Financial Services Marketing Executive, Tony – MSN MoneyCentral CHICAGO , Oct. 20 /PRNewswire/ — Leapfrog Online has announced the addition of Tony DeNunzio to its management team as Vice President, Financial Services. Tony brings two decades of direct marketing and financial services experience and strategic briSource: news.moneycentral.msn.com/ibrbribHaggin Marketing Appoints Chief Financial Officer – PR Inside – Haggin Marketing, Inc., today announced the appointment of Valter Calamita as its new Chief Financial Officer. He replaces Jeremy Brown, who left the company to pursue another opportunity. We are delighted to bring Valter onboard as our new Chief Source: www.pr-inside.com Acxioms Direct Marketing Database Solution Helps Alltel Wireless – Forbes/b/ibrAt the DMA 2008 Conference Exhibition today, Acxiom(R) Corporation (Nasdaq: ACXM) announced a joint case study with Alltel Wireless, Americas largest network, that highlighted Acxioms innovative customer intelligence solutions as the key to Source: www.forbes.com Direct Marketing Association Announces Future of Business-to-Consumer – Forbes LAS VEGAS, Oct. 13 /PRNewswire/ — The Direct Marketing Association (DMA), the trusted consumer preference service leader in America for the past 36 years, today announced the launch of its newly expanded consumer choice portal site, DMAchoice.org Source: www.forbes.com Marketing Plan – startups.co.uk Building a marketing plan also means setting down a blueprint for effective marketing. It can also be a useful way of ironing out differences between colleagues about where the business is heading and creating a common goal. Product and Pricing The Source: www.startups.co.uk Cause marketing matters to consumers – MSNBC In this new era of social responsibility, what you don’t do can cost you. Cause marketing is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by briSource: www.msnbc.msn.com
Marketing – Van Geenhuizen marketing coamp;amp;ouml;rdinator bij Twinfield
Monday, October 20th, 2008bribVan Geenhuizen marketing coamp;amp;ouml;rdinator bij Twinfield /b/ibrTwinfield, aanbieder in online administraties, heeft Robert van Geenhuizen aangesteld als marketing coamp;ouml;rdinator. Van Geenhuizen wordt verantwoordelijk voor alle campagnes en reclame-uitingen van Twinfield. briSource: www.feed24.com/ibrbribLow-cost marketing moves for hard times /b/ibrHone in on your ideal customer and practice cost-effective marketing. briSource: www.feed24.com/ibrbribAdvertising: Brainy Brand Names Where They?re Least Expected /b/ibrPublications like The Atlantic and The Economist emphasize cleverness in marketing campaigns to seek readers and advertisers. briSource: www.feed24.com/ibrbribNog veel te leren over interactieve marketing /b/ibrInteractieve marketing blijkt voor een groot deel van de marketeers in Nederland te hoog gegrepen. Bijna de helft van die groep worstelt nog steeds met de inzet van deze toepassingen omdat de interne kennis om online marketinggereedschap in te zetten ontoereikend is. briSource: www.feed24.com/ibr
Marketing – Experts: Hard Rock Park must use marketing to rock on (The Myrtle Beach Sun News)
Monday, October 20th, 2008bribExperts: Hard Rock Park must use marketing to rock on (The Myrtle Beach Sun News) /b/ibrHard Rock Park needs to go on a $10 million to $40 million advertising spree if it wants a chance at making its second season successful, local marketing experts said. briSource: www.myrtlebeachonline.com/ibrbribResolved to Keep on Marketing, Even in Tight-Fisted Times (New York Times) /b/ibrAttendees of a recent marketing conference could have been forgiven for believing they had stumbled into a symposium for scholars of the Great Depression. briSource: www.nytimes.com/ibrbribSkin Deep: Buying Face Cream? Grab a Glossary /b/ibrThere is an increase in beauty marketing that employs science buzzwords whose meaning may be lost on consumers. briSource: www.feed24.com/ibrbribMarketing and the Economic Crisis: Measuring the Impact MarketingProfs’ Marketing Survey Results (PRWeb) /b/ibr The current financial crisis is rippling through the business community. How will it affect marketing? MarketingProfs conducted a survey of over 600 marketers to find out what they think. (PRWeb Oct 19, 2008) Read the full story at http://www.prweb.com/releases/2008/10/prweb1490604.htm briSource: www.prweb.com/ibrbribOlson: Hawks can’t match marketing (Northwest Herald) /b/ibrCHICAGO Maybe the Hawks should change this year s marketing slogan from One Goal to Two Goals. briSource: www.nwherald.com/ibrbribMarketing aims to help downtown – Charlottesville Daily Progress/b/ibrtable border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.dailyprogress.com/cdp/news/local/article/marketing_aims_to_help_downtown/29805/cid=0ei=APT7SI_BKKOkNeOG1YsJusg=AFQjCNGiBSkWvhwZyut2P6C9wH9IqAEsHgbMarketing/b aims to help downtown/abrfont size=-1font color=#6f6f6fCharlottesville Daily Progress,nbsp;VAnbsp;-/font nobr41 minutes ago/nobr/fontbrfont size=-1That s why countering perceptions that the mall will be off-limits during the $7.5 million overhaul must be done through ramped-up bmarketing/b, she said. b…/b/font/div/font/td/tr/tablebriSource: news.google.com/ibrbribNog veel te leren over interactieve marketing /b/ibrInteractieve marketing blijkt voor een groot deel van de marketeers in Nederland te hoog gegrepen. Bijna de helft van die groep worstelt… briSource: www.feed24.com/ibrbribKingfisher owes the most to oil marketing firms (Business Standard India) /b/ibrAmong the bleeding airline companies, billionaire Vijay Mallya-promoted Kingfisher Airlines has the highest unpaid fuel bills amounting to Rs 840 crore with the three state-owned oil marketing companies (OMC), according to information collected from the OMCs. briSource: www.business-standard.com/ibrbribKingfisher owes the most to oil marketing firms – Business Standard/b/ibrtable border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/4i-0fd=Rurl=http://www.thehindubusinessline.com/2008/10/20/stories/2008102051810100.htmcid=1260070229ei=APT7SI_BKKOkNeOG1YsJusg=AFQjCNEeCrD0RbGQhObEnRYOWDUlExUqCgimg src=http://news.google.com/news?imgefp=4DMRAOoIWZEJimgurl=www.thehindubusinessline.com/2008/10/20/images/2008102051810101.jpg width=74 height=80 alt= border=1brfont size=-2Hindu Business Line/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.business-standard.com/india/storypage.php%3Fautono%3D337807cid=1260070229ei=APT7SI_BKKOkNeOG1YsJusg=AFQjCNFO8upwO7lYetmG4Gc12Ug48f2FagKingfisher owes the most to oil bmarketing/b firms/abrfont size=-1font color=#6f6f6fBusiness Standard,nbsp;Indianbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1 We are surviving on borrowed funds and such outstanding and payment defaults are a cause of concern for us, said S Radhakrishnan, director (bmarketing/b) of b…/b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/4-1fd=Rurl=http://www.thehindubusinessline.com/2008/10/20/stories/2008102051810100.htmcid=1260070229ei=APT7SI_BKKOkNeOG1YsJusg=AFQjCNEeCrD0RbGQhObEnRYOWDUlExUqCgCell to study why diesel use is rising/a font size=-1 color=#6f6f6fnobrHindu Business Line/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?hl=enned=usie=ISO-8859-1ncl=1260070229nobrall 2 news articles/nobr/a/font/div/font/td/tr/tablebriSource: news.google.com/ibrbribDrug companies: No cold medicines for kids under 4 /b/ibrThe industry has been criticized by pediatricians for marketing over-the-counter cough and cold remedies for children under 6 despite a lack of evidence that they work, and reports of safety problems. briSource: www.feed24.com/ibrbribHawks’ strength is marketing (Chicago Tribune) /b/ibrWhirlwind revamp lacks stability, stellar start The current Blackhawks are a textbook marketing creation. briSource: www.chicagotribune.com/ibr
Direct Marketing – SynXis Drives Distribution for Its Customers with Direct Connects to Qunar.com and Wego.com (Centre Daily Times)
Sunday, October 19th, 2008SynXis Drives Distribution for Its Customers with Direct Connects to Qunar.com and Wego.com (Centre Daily Times) SynXis, the Sabre Holdings business that provides complete hotel distribution and Internet marketing services globally, announced today that it has certified direct booking connections to Qunar.com and Wego.com (formerly Bezurk.com), two prominent Asian Pacific meta-search engines, giving SynXis hotel customers increased exposure to the millions of consumers using these sites to shop for hotel … Source: www.centredaily.com
Direct Marketing – Protected Mail Dates Is Becoming Quaint – The NonProfit Times
Sunday, October 19th, 2008Protected Mail Dates Is Becoming Quaint – The NonProfit Times, it s more about getting fresh names through non-traditional list sources and moving more to a donor-centric model for bdirect response bmarketing,Source: news.google.com SynXis Drives Distribution For Its Customers With Direct Connects To Qunar.com And Wego.com (Hospitality Net) SOUTHLAKE, Texas, 16 October SynXis, the Sabre Holdings business that provides complete hotel distribution and Internet marketing services globally, announced today that it has certified direct booking connections to Qunar.com and Wego.com (formerly Bezurk.com), two prominent Asian Pacific meta-search engines, giving SynXis hotel customers increased exposure to the millions of consumers using … briSource: www.hospitalitynet.org Sponsored by: (The Journal News) CARMEL – The Putnam County Sheriff’s Office is warning people against a scam that uses the name of the Publishers Clearing House, a direct-marketing company that sponsors legitimate sweepstakes. Source: www.lohud.com