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Marketing Week editor steps down (Guardian Unlimited) Stuart Smith is to step down as editor of trade magazine Marketing Week after 20 years in charge. By Mark Sweney Source: www.guardian.co.uk Marketing Calculator: Measuring and Managing Return on Marketing Investment (Kansas City InfoZine) Half the money I spend on advertising is wasted; the trouble is, I don’t know which half, retail guru John Wanamaker famously quipped in 1886. For years, marketers have been seeking new ways to prove and improve their marketing effectiveness and communicate their results throughout the company. Source: www.infozine.com How a Marketing Kaizen Event Can Make Your B2B Website Rock in 90 Days or Less (PRWeb via Yahoo! News) Sales Performance Consultants, Inc., (SPC, Inc.) and Venture Marketing, Inc., are jointly releasing new information on how B2B companies can measurably increase lead quality and deal flow in 90 days or less. Register at www.saleskaizen.com/B2BMarketingDec04.aspx Source: news.yahoo.com Superstore Promotes Jeremy Biberdorf to Internet Marketing Manager (PR.com) Superstore a division of PICS Smart Card Inc., a pioneer in providing id card solutions to industry and institutions announced that Jeremy Biberdorf has been appointed as Internet Marketing Manager. In this role Mr. Biberdorf will be in charge of all aspects of marketing the ID Superstore website http://www.idsuperstore.com Prior to joining the ID Superstore team, Mr. Biberdorf worked as … briSource: www.pr.com How a Marketing Kaizen Event Can Make Your B2B Website Rock in 90 Days or Less (PRWeb) Sales Performance Consultants, Inc., (SPC, Inc.) and Venture Marketing, Inc., are jointly releasing new information on how B2B companies can measurably increase lead quality and deal flow in 90 days or less. Register at www.saleskaizen.com/B2BMarketingDec04.aspx (PRWeb Nov 30, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1681144.htm Source: www.prweb.com/

LeBron James no longer teaming with Microsoft – Canton Repository CLEVELAND LeBron James and Microsoft Corp. have lost their Internet connection. The NBA superstar and the software giant have ended a two-year marketing partnership. James spokesman Keith Estabrook confirmed today the contract between the Cleveland briSource: www.cantonrep.com  ExampleMotion.com partners with Mulberry Marketing – dmnews.com  ExampleMotion.com, a new San Francisco-based file sharing Web site for the legal industry, has selected Mulberry Marketing Communications to handle all of its marketing efforts. The new site, ExampleMotion.com, which is set to launch in California in briSource: www.dmnews.com  Search Marketing Has Two Sides – WebProNews Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and briSource: www.webpronews.com

STAR Marketing Announces New Breed of Healthcare Relationship – Phramalive.com (www.starmsgroup.com ), a network of customer experience management agencies, has announced the launch of healthcare specialty unit STAR Healthcare. STAR Healthcare is uniquely structured to deliver integrated, personalized communications programs briSource: www.pharmalive.com  Ballmer to testify in Vista capable case – it World Canada  A federal judge wants Microsofts CEO to explain why plaintiffs in a class-action lawsuits say their computers run poorly on Vista Premium A federal judge in Seattle has ordered Microsoft CEO Steve Ballmer to testify in a class action lawsuit against briSource: www.itworldcanada.com New tobacco product alarms some health officials – Charleston Daily Mail MORGANTOWN, W.Va. — They’re discreet, flavorful and come in cute tin boxes with names like frost and spice. And the folks who created Joe Camel are hoping Camel Snus will become a hit with tobacco lovers tired of being forced outside for a briSource: www.dailymail.com GM cuts Woods – Hawk Eye  DETROIT — General Motors is bailing out on Tiger Woods. Woods, a global icon in sports with his 14 major championships, has been carrying the Buick logo on his golf bag for the last nine years and still had one year left on his contract. But General briSource: www.thehawkeye.com Zuberance Secures $4 Million in Series A Funding – Businesswire.com PALO ALTO, Calif.–( BUSINESS WIRE )–Zuberance, the leading provider of on-demand customer sales force software, today announced that it has raised $4 million in Series A funding from Emergence Capital Partners, the leading venture capital firm briSource: www.businesswire.com

Big Brand Marketing for Small Businesses (PRWeb)  Album creative studios tailors big brand marketing for small business owners in Orange County. Affordable brand marketing and online marketing are essential in today’s economy. Now small businesses can compete with the big brands. (PRWeb Nov 23, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1652994.htm briSource: www.prweb.com Social Marketing Company Offers Teleseminar on Shoestring Marketing for Small Businesses (PR.com)  Sign up for the teleseminar anytime in October, at www.epiphaniesinc.com/thrive.php, and get full access to the call recordings cheat sheets from all three teleseminars in the How to Recession-Proof Your Business series, even if you can’t make the live calls. Topics also include Desperate Times, Desperate Marketing? and Slaying Self-Sabotage. [PR.com - October 23, 2008] briSource: www.pr.com Does Your Marketing Measure Up? (E-Commerce Times)  While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions. briSource: www.ecommercetimes.com Mindset, Marketing Teleseminar Event Helps NH Businesses Avoid Recession Slumps, Beat Economic Odds (PR.com)  Sign up for the series anytime in October, at www.epiphaniesinc.com/thrive.php, and get full access to the call recordings cheat sheets, even if you can’t make the live calls. Topics: Slaying Self-Sabotage, Desperate Times, Desperate Marketing? and The New Rules of Shoestring Marketing. [PR.com - October 13, 2008] briSource: www.pr.com

Marketing Manager – Store Cards – Retail Bulletin  A strong brand, effectively built around the provision of high quality, design orientated products is the catalyst in catapulting this multi channel business to the forefront of British retailing. Now operating through an eclectic and stylish on line briSource: www.theretailbulletin.com  PepsiCo to invest up to $3B in Mexico in 5 years – Seattle Times  PepsiCo plans to invest up to $3 billion in Mexico in the next five years to grow its beverages and food brands Sabritas and Gamesa there. PepsiCo plans to invest up to $3 billion in Mexico in the next five years to grow its beverages and food brands briSource: seattletimes.nwsource.com

Ryanair appoints marketing manager – Brand Republic LONDON – Budget airline Ryanair has appointed John Booty as sales and marketing manager for UK and Ireland. Booty replaces Bridget Dowling, who leaves the carrier after six years. Dowling was only appointed to the UK sales and marketing position in briSource: www.brandrepublic.com SIA Group Announces New Marketing Director – PR Inside RALEIGH, N.C. – Don Mills, president of SIA Group (www.siagroup.net), a full-service insurance agency with six offices throughout North Carolina, has announced that Claire Woodward has joined the firm as marketing director. In this position, she will briSource: www.pr-inside.com  Nplate (Romiplostim) Receives Positive Opinion for Marketing – Phramalive.com  THOUSAND OAKS, Calif., November 21, 2008 /PRNewswire-FirstCall/ — Amgen today announced that the European Committee for Medicinal Products for Human Use (CHMP) has issued a positive opinion recommending marketing authorisation for Nplate(TM briSource: www.pharmalive.com  New Report by Xmo Strata Says UK Retail Marketing Teams Poised for – Businesswire.com  MARDEN, England–( BUSINESS WIRE )–Sign installation and maintenance company Xmo Strata has commissioned research to test the UK market on the eve of recession and the results make for surprising reading. Researchers quizzed 50 senior finance briSource: www.businesswire.com  TiVo To Make Dominos On Demand – CBS News  In-depth features on U.S. markets, taxes, employment and the Federal Reserve. (AP) Digital video recording company TiVo Inc. said Monday it is teaming up with Dominos Pizza Inc. to allow subscribers to order pizza for delivery or pick-up from their briSource: www.cbsnews.com Weak economic times call for smart, not reduced marketing – Austin Business Journal  When I was a kid, my mom packed Ivory Soap each time I went to summer camp. Known for its ability to float, my bar would buoy atop the lake while my cabin mates lost theirs on the murky, muddy floor. Ivory rose to fame in the 1930s when the Great briSource: austin.bizjournals.com  Ligand Collaborator GlaxoSmithKline Receives FDA Approval for Promacta – Phramalive.com  Ligand Pharmaceuticals Incorporated (NASDAQ: LGND) announced today that the U.S. Food and Drug Administration (FDA) has granted accelerated approval of GlaxoSmithKlines (GSK) PROMACTA (eltrombopag) for the treatment of thrombocytopenia in patients briSource: www.pharmalive.com