Marketing – Marketing Week Editor Steps Down (Guardian Unlimited)

Marketing Week editor steps down (Guardian Unlimited) Stuart Smith is to step down as editor of trade magazine Marketing Week after 20 years in charge. By Mark Sweney Source: www.guardian.co.uk Marketing Calculator: Measuring and Managing Return on Marketing Investment (Kansas City InfoZine) Half the money I spend on advertising is wasted; the trouble is, I don’t know which half, retail guru John Wanamaker famously quipped in 1886. For years, marketers have been seeking new ways to prove and improve their marketing effectiveness and communicate their results throughout the company. Source: www.infozine.com How a Marketing Kaizen Event Can Make Your B2B Website Rock in 90 Days or Less (PRWeb via Yahoo! News) Sales Performance Consultants, Inc., (SPC, Inc.) and Venture Marketing, Inc., are jointly releasing new information on how B2B companies can measurably increase lead quality and deal flow in 90 days or less. Register at www.saleskaizen.com/B2BMarketingDec04.aspx Source: news.yahoo.com Superstore Promotes Jeremy Biberdorf to Internet Marketing Manager (PR.com) Superstore a division of PICS Smart Card Inc., a pioneer in providing id card solutions to industry and institutions announced that Jeremy Biberdorf has been appointed as Internet Marketing Manager. In this role Mr. Biberdorf will be in charge of all aspects of marketing the ID Superstore website http://www.idsuperstore.com Prior to joining the ID Superstore team, Mr. Biberdorf worked as … briSource: www.pr.com How a Marketing Kaizen Event Can Make Your B2B Website Rock in 90 Days or Less (PRWeb) Sales Performance Consultants, Inc., (SPC, Inc.) and Venture Marketing, Inc., are jointly releasing new information on how B2B companies can measurably increase lead quality and deal flow in 90 days or less. Register at www.saleskaizen.com/B2BMarketingDec04.aspx (PRWeb Nov 30, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1681144.htm Source: www.prweb.com/