Marketing – Packers Tops in Pro Sports Marketing (WKBT La Crosse)

Packers Tops in Pro Sports Marketing (WKBT La Crosse)  The Green Bay Packers have a losing record this season, but the team is No. 1 when it comes to a powerful marketing brand. briSource: www.wkbt.com Alloy Media + Marketing Wins PointRoll s Beanie Award for Top Interactive Campaign with the Pentel Hyper-G … (Centre Daily Times)  Alloy Media + Marketing, one of the country s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll Beanie Award for the Pentel Hyper-G Smoothest Line campaign. The rich media campaign was a top performer for the month of October and garnered the highest interaction rate for any dynamic ad served through PointRoll s innovative … briSource: www.centredaily.com E-mail grows as marketing tool (The Tennessean)  E-marketing sounds so passe, but this year, retailers are checking their e-mail lists twice to try to juice up holiday sales. briSource: www.tennessean.com/ Economy Puts Mobile Marketing on Hold (AdWeek)  NEW YORK If all went to plan, the day after Thanksgiving, JC Penney customers were roused with a wake-up call. The service was provided free as part of a Black Friday mobile marketing push. Consumers had been invited to come to JCP.com to sign up for the call, SMS shopping tips and sales alerts. briSource: adweek.com Bigmouthmedia appoints International Sales and Marketing Director (e-Consultancy)  David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director. Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion programme. Charged with strengthening the company’s sales… briSource: www.e-consultancy.com Repossession move ‘marketing ploy’ (Channel 4)  Royal Bank of Scotland announced it would give struggling homeowners at least six months breathing space before it launched repossession action. But while the move was welcomed by housing charities, commentators dismissed it as a marketing ploy. briSource: www.channel4.com