Marketing – Guerrilla Marketing in Lean Times (KiplingerForecasts.com)

Guerrilla Marketing in Lean Times (KiplingerForecasts.com) Guerrilla marketing — use of viral YouTube videos, attention-getting stunts and free media — can be just the ticket for companies seeking to cut advertising costs. briSource: www.kiplinger.com Pomeroy chooses sales-marketing v.p. (The Cincinnati Enquirer)  Peter Thelen has been named senior vice president of sales and marketing at Pomeroy IT Solutions in Hebron. briSource: news.cincinnati.com PepsiCo Hires Beraud as Chief Marketing Officer (Beverage World)  PURCHASE, N.Y.: PepsiCo Inc. said Wednesday it has appointed Limited Brands’ veteran Jill Beraud to the newly-created position of chief marketing officer. briSource: www.beverageworld.com