marketingproof.com

US: JoS A Bank Q3 profit leaps 31% to US$9.3m – Just-style.com Retailer JoS A Bank Clothiers posted a 31% increase in third quarter profits to US$9.3m, boosted by a 13.7% sales increase. Earnings per share rose 32% to $0.50. The US company recorded sales of $149.3m in the three months to 1 November, while same briSource: www.just-style.com MARKETING MANAGER JOBS OFFERED – Biz Community To manage the Direct Marketing division of this Financial Services Company. Ideally you will have spent your last ten years in the Financial Services arena within marketing and the last four years in a Direct Marketing Management position. This is a briSource: www.biz-community.com/ Datran Media Executives Hit the Road to Discuss Multi-Channel – Market Wire NEW YORK, NY–(Marketwire – December 4, 2008) – Datran Media , an industry-leading digital marketing technology company, has announced plans to participate in five key industry events during the month of December, including the iMedia Connection briSource: www.marketwire.com/ E-mail marketing exec joins Smith-Harmon from Direct Marketing – InternetRetailer.com Chad White, former director of retail insights at the Direct Marketing Association s Email Experience Council, has joined e-mail marketing services provider Smith-Harmon as research director. In the newly created position, White will produce briSource: www.internetretailer.com E-mail growing as direct-marketing tool – Morris County Daily Record E-marketing sounds so passe, but this year, retailers are checking their e-mail lists twice to try to juice up holiday sales. Sure, Web videos are cool, but direct marketing can be loaded with incentives that actually get people into stores or onto briSource: www.dailyrecord.com/ E-mail showing growth as direct marketing tool – Jackson Clarion-Ledger E-marketing sounds so passe, but this year, retailers are checking their e-mail lists twice to try to juice up holiday sales. Sure, Web videos are cool, but direct marketing can be loaded with incentives that actually get people into stores or onto briSource: www.clarionledger.com ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI – dBusinessNews.com New Tools for marketing and sales professionals soften the impact of the downturn by accelerating prospecting and sales cycles with more affordable micro targeting Waltham, Mass. Nov 24, 2008 ZoomInfo , the most comprehensive source of Source: boston.dbusinessnews.com Rapp scoops direct business for Malibu – Brand Republic The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu briSource: www.brandrepublic.com PcPools Notes Online Ad Spending Increase – PR.com St. Paul, MN, December 04, 2008 –( PR.com )– PcPools one of America s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners notes continued trend towards increasing online ad revenue for the briSource: www.pr.com Marketers urged to crowdsource on Facebook – Silicon Republic R and marketing professionals now have a new knowledge bank on Facebook that allows them to share and develop ideas in a community fashion. Dublin PR firm Slattery Communications revealed the Get Creative Facebook-based application at the launch of briSource: www.siliconrepublic.com/

Jack Myers Five Emerging Principles for Redefining Advertising and – Huffingtonpost.com  Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compelling and challenging long-term reality. The fundamental 200-year history of marketing is being briSource: www.huffingtonpost.com Greymatter ropes in Direct Marketing Organisation of the Year and five – Biz Community Greymatter has received the Direct Marketing Association of South Africas (DMASA) Direct Marketing Organisation of the Year Assegai Award for 2008. The agency on Thursday (6 November) took top honours with the most Assegai awards – three Gold and briSource: www.biz-community.com  Pitney Bowes Management Services Wins 2008 MarCom Award For Direct – StreetInsider.com  Pitney Bowes Management Services, Inc. (PBMS), a wholly owned subsidiary of Pitney Bowes Inc. (NYSE: PBI ), was named a gold level winner of the 2008 MarCom Awards from the Association of Marketing Communications Professionals (AMCP). PBMS received briSource: www.streetinsider.com Rainmaker Extends Contract Sales Agreement With Fortune 500 Client – TMCnet  CAMPBELL, Calif., Nov. 18 /PRNewswire-FirstCall/ — Rainmaker Systems, Inc. , a leading provider of sales and marketing solutions combining hosted application software and execution services, today announced a one year extension of its agreement to briSource: www.tmcnet.com  Business competition: The Apprentice meets college – Niagara Review  The only thing missing was Donald Trump. When 300 college business students test their skill and ideas against each other to prove who can better handle a case study, it turns into something like The Apprentice TV show. The Ontario Colleges briSource: www.niagarafallsreview.ca  National Center for Database Marketing (NCDM) Spotlights Special – PR Inside  www.penton.com – Direct Marketing Association Sue R.E. Geramian, 212-790-1486 sgeramian@the-dma.org or Carmela Uzzi, 212-790-1422 cuzzi@the-dma.org The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing briSource: www.pr-inside.com  Transcontinental buys Toronto marketing firm Redwood Custom – Canada East  MONTREAL – Media and printing company Transcontinental Inc. (TSX:TCL.A) has acquired Toronto-based Redwood Custom Communications, a provider of marketing and communication services for print and digital media. The financial terms of the acquisition briSource: www.canadaeast.com

Direct Alliance President Named Finalist for Best Executive Award – Market Wire  TEMPE, AZ–(Marketwire – November 13, 2008) – Direct Alliance, a wholly owned subsidiary of TeleTech Holdings, Inc. ( NASDAQ : TTEC ) and a leading outsourcing provider of inside sales and marketing solutions, today announced that its president, Judi  Source: www.marketwire.com  Lyris Expands Global Marketing Team – MSN MoneyCentral  Lyris, Inc. , the online marketing expert, today announced new hires to the company s global marketing team. Seasoned in all areas of B2B and B2C marketing, new members of the team include Andrea Scarnecchia, vice president of marketing and Erick briSource: news.moneycentral.msn.com  Direct Marketing Manager – Retail Bulletin  One of the UK s most successful mail order companies is seeking a direct marketing manager to take responsibility of its customer acquisition activity. Working across all media channels, including the web and DRTV, the direct marketing manager will briSource: www.theretailbulletin.com  Legends Business Group, Inc. Finds Direct Marketing Providers at Ad – MSN MoneyCentral  Legends Business Group, Inc. (OTCBB: LGBS) announced today it has contracted with three (3) new direct marketing providers, stemming from relationships cultivated at the Ad Tech New York 2008 Convention. All 3 new marketing providers are anticipating briSource: news.moneycentral.msn.com  Online B2B Marketing Tool Launches to Help Address Sales Leads and – Businesswire.com  MANCHESTER, UK–( BUSINESS WIRE )– info UK, the business-to-business sales leads and business data provider, has launched info UK.com its online sales leads and direct marketing tool for B2B marketers, small businesses and business owners. info UK briSource: www.businesswire.com

New Direct Mail Website Allows Users to Create, Deliver, and Track – PR.com  In Under 10 Minutes, Businesses Can Now Create, Deliver, and Track Their Direct Mail from Their Desktop with Postcard Marketing Groups New Interactive Website. Thunder Bay, Canada, November 10, 2008 –( PR.com )– In Under 10 Minutes, Businesses Can briSource: www.pr.com  MyEasyMailMaker.com Announces the Release of Their New Podcast Boost – PR.com Thunder Bay, Canada, November 10, 2008 –( PR.com )– Postcard Marketing Group who manages the website www.easymailmaker.com and helps small businesses and realtors take control of their direct marketing campaigns have just announced the release of briSource: www.pr.com Vegas: Economys No Fun Now, but We Still Are – Advertising Age  NEW YORK (AdAge.com) — In the city of extremes, both high-rolling hedonism and marketing-spending caution are reigning over Las Vegas. In the past decade, Vegas has tried to remake itself into a family-style destination by promoting entertainment briSource: adage.com

Direct Marketing Market Place 2009 – Now Available – Businesswire.com  DUBLIN, Ireland–( BUSINESS WIRE )–Research and Markets ( http://www.researchandmarkets.com/research/71cdf8/direct _ marketing _ m ) has announced the addition of the Direct Marketing Market Place 2009 directory to their offering. Whether you are briSource: www.businesswire.com

DMA Insert Media Council to Honor Zuckermandel and Boardroom, Inc. at Dec. 11 ‘Roast Toast’ Awards Luncheon (Direct Marketing Association)   November 4, 2008 T he Direct Marketing Association s (DMA) Insert Media Council today announced that plans for its Annual Roast Toast Holiday Luncheon are underway. Source: www.the-dma.org  Peterson Joins Gowrie Group of Cos. in Connecticut (Insurance Journal)   Westbrook, Connecticut-based The Gowrie Group of Cos. has named Whitney Peterson vice president of marketing. Peterson will direct marketing activities for all of the Gowrie Group. Her initial eff Source: www.insurancejournal.com  Transcontinental chops 460 at U.S. plant after downturn in direct mail market (Canadian Business)   Nelson Wyatt, The Canadian Press November 3, 2008 – 5:13 p.m. MONTREAL – Transcontinental Inc. (TSX:TCL.A) is attempting to shore up its U.S. direct mail business in the wake of the global financial crisis, cutting 460 jobs and shutting down a Pennsylvania plant. Source: www.canadianbusiness.com  Oxford Semiconductor Releases Encryption Solutions for Direct Attached Storage Solution-on-a-chip Platform (Business Wire via Yahoo! Finance)  MILPITAS, Calif.—-Oxford Semiconductor, a leading provider of high-performance silicon and software solutions designed to simplify digital storage and retrieval for the connected digital lifestyle, today unveiled its AES 128-bit security encryption solutions for the growing family of Oxford s direct-attached storage platform solutions. Source: biz.yahoo.com  Launch a direct-mail campaign (BizJournals)   There s still a place for direct-mail marketing, even in today s Internet-focused world. But, to be effective, your direct-mail message must be focused and sent to the appropriate market. Source: www.bizjournals.com  Edith Roman Associates Welcomes Back Horizon House Publications … – WELT ONLINE  Edith Roman is a leading list brokerage and list management firm providing quality mailing lists to the Direct Marketing community for more than 50 years.

RainDance Technologies Selects Tiziani Whitmyre for Public Relations – Biloxi Sun Herald  SHARON, Mass., Nov. 3 — RainDance Technologies, Inc., a provider of innovative droplet-based microfluidic technology for use in human health research to predict and prevent disease, has selected Tiziani Whitmyre, Inc. as its public relations and Source: www.sunherald.com  infoUSA Offers Customers the First Extensive Neighborhood Based – PR Inside  www.infoGROUP.com – infoGROUP Lisa Olson, 402-593-4541 Senior Vice President, Corporate Relations E-Mail: lisa.olson@infogroup.com infoGROUP (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct Source: www.pr-inside.com  US election marketing techniques to cross Atlantic – Brand Republic  LONDON – DM and digital pundits predict UK politicians will seek to adopt the digital marketing techniques used in the US presidential election but warn against blind copying of the texting, social networks and search marketing employed to such a Source: www.brandrepublic.com  GE Provides $250 Million Plan of Reorganization Credit Facility to – MSN MoneyCentral  GE Commercial Finance today announced it provided a $250 million senior secured plan of reorganization (POR) credit facility to Vertis Communications, a targeted print advertising and direct marketing solutions provider. The loan was used to Source: news.moneycentral.msn.com  Transcontinental to cut staff, take charges – Reuters Canada/b/ibrTORONTO (Reuters) – Canadian printer Transcontinental Inc (TCLa.TO: Quote ) said on Monday it will close one of its direct mail facilities in Pennsylvania and cut 460 jobs because the financial crisis has damaged marketing programs. The company said Source: ca.reuters.com

bribDirect marketing #39;complying with environmental regulations#39; – Business Strata – Business News/b/ibrtable border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.businessstrata.com/Win/News-Archive/Marketing-News/%3FstoryId%3D4895%26title%3DDirect%2Bmarketing%2B%27complying%2Bwith%2Benvironmental%2Bregulations%27cid=1265062645ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNEOonm05lqVMKFl6WPWP07uPvP-uwbDirect marketing/b #39;complying with environmental regulations#39;/abrfont size=-1font color=#6f6f6fBusiness Strata – Business News,nbsp;UKnbsp;-/font nobrOct 31, 2008/nobr/fontbrfont size=-1New research has found that the majority of bdirect marketing/b and advertising in the UK is complying with environmental regulations. b…/b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/8-1fd=Rurl=http://www.netimperative.com/netimperative/news/2008/october/1st/house-of-commons-debate-is-marketing-a-science-orcid=1265062645ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNGf7VDC9P8VhYQe1SU3lsqdApflEQHouse of Commons debate: Is bmarketing/b a science or an art?/a font size=-1 color=#6f6f6fnobrNetimperative/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?hl=enned=usie=ISO-8859-1ncl=1265062645nobrall 2 news articles/nobr/a/font/div/font/td/tr/tablebriSource: news.google.com/ibrbribFormer IAB chief joins Direct Marketing Commission (Netimperative) /b/ibrThe Direct Marketing Commission (DMC) has appointed Danny Meadows-Klue, former president of the IAB, to its Board of Commissioners. briSource: www.netimperative.com/ibrbribWorth Collection offers high-end clothes, direct to you (Kane County Chronicle) /b/ibrST. CHARLES When it comes to making a sale, local clothing sellers AnnMarie Fauske and Dana Dorsch have a very important question for their customers: briSource: www.kcchronicle.com/ibrbribCell Phone-Friendly Web Pages Available to All with Launch of Free Mobile Marketing Tools at www.everywhereigo.com (Centre Daily Times) /b/ibrPhindMe(R), a Philadelphia-based mobile technology company, today launches its direct-to-business brand, Everywhereigo. It’s a suite of easy-to-use mobile marketing tools aimed directly at businesses and groups of all sizes. A basic no-cost version is available at www.everywhereigo.com to organizations of any size interested in learning through experience why mobile marketing is the evolution … briSource: www.centredaily.com/ibrbribIWCO Direct to Close Elm City, North Carolina Plant – MarketWatch/b/ibrtable border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.wnct.com/nct/news/national/article/piggly_wiggly_lays_off_about_30/21073/cid=1261605913ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNGkY7V8m84PlRzODzElvAnVjMpt1Qimg src=http://news.google.com/news?imgefp=N9ZzInB3luwJimgurl=media.wnct.com/wnct/img-story/images/uploads/Jobs_People_AP.jpg width=80 height=60 alt= border=1brfont size=-2WNCT/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.marketwatch.com/news/story/IWCO-Direct-Close-Elm-City/story.aspx%3Fguid%3D%257B63E31530-CE0C-4E82-BFEB-5CC3E7BB241B%257Dcid=1261605913ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNE-CwHxVSJJgGNXVfW4mCeRKWUN4gIWCO bDirect/b to Close Elm City, North Carolina Plant/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 23, 2008/nobr/fontbrfont size=-1IWCO bDirect/b is one of the nation#39;s fastest growing providers of bdirect marketing/b solutions, providing bdirect marketing/b like no one else by seamlessly b…/b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/7-1fd=Rurl=http://www.dmnews.com/IWCO-Direct-plant-closure-follows-drop-in-mail-volume/article/119883/cid=1261605913ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNE_DNCqnjlMJrP_z951nlw6mW7zxAIWCO bDirect/b plant closure follows drop in mail volume/a font size=-1 color=#6f6f6fnobrDM News/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/7-2fd=Rurl=http://www.wral.com/business/story/3801069/cid=1261605913ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNEl0lTB0bErZJ15Xjn8LuMGCVv2WQbDirect/b mail bmarketing/b firm shuts Elm City plant, laying off 380 b…/b/a font size=-1 color=#6f6f6fnobrWRAL.com/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/7-3fd=Rurl=http://www.rockymounttelegram.com/news/iwco-direct-closes-plant-202022.htmlcid=1261605913ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNE4a6q2OIk4DlMoPQnJ1kO2nL-HhQIWCO bDirect/b closes plant/a font size=-1 color=#6f6f6fnobrRocky Mount Telegram/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/7-4fd=Rurl=http://www.tmcnet.com/usubmit/-wilson-plant-closes-380-jobs-lost-iwco-direct-/2008/10/24/3730238.htmcid=1261605913ei=u-ENSYf7JYbYMtaCnY4Nusg=AFQjCNEPDVUzhHGCjOfSBwZQqocWcwRjqgnobrTMCnet/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?hl=enned=usie=ISO-8859-1ncl=1261605913nobrall 79 news articles/nobr/a/font/div/font/td/tr/tablebriSource: news.google.com/ibr

bribPR Manager with Software/Technology Background – Mediabistro.com/b/ibrJob Requirements We are looking for a Public Relations Manager with sofware/technology experience. If you have 5 years of experience in public relations for a software/technology company managing media contacts, agency relations, and writing press briSource: www.mediabistro.com/ibrbribGoldys still in the Pink as Victorias Secret has goods on U – Minneapolis Star Tribune/b/ibrGoldy Gopher just wont leave Victorias Secret. Hes nestled into a back corner of the companys Uptown store. Hes smiling out from page 81 of a Fall Fashion 2008 catalog. Hes plastered on sweat pants still for sale by phone. Its been more than briSource: www.startribune.com/ibrbribTaradel Named 2008 Winner of Greater Richmonds Companies to Watch – AOL/b/ibrThe Venture Forum named Taradel a winner of this years award. Companies to Watch celebrates early-stage businesses in Greater Richmond with high growth potential. RICHMOND, Va. , Oct. 30 /PRNewswire-USNewswire/ — Taradel, a direct marketing company briSource: news.aol.com/ibrbribSprint affirms focus on Nextel – Birmingham Business Journal/b/ibrSprint Nextel Corp. will retain and rejuvenate its Nextel network by extending its long-term agreement with Motorola Inc. to enhance the network and infrastructure support and improve products and services to customers. In a release late briSource: www.bizjournals.com/ibr

bribChicago Marketing Firm Changes Name to Straight North, but Keeps – Market Wire/b/ibrOAK BROOK, IL–(Marketwire – October 24, 2008) – After 12 years as Duffy Design Works, the Chicago marketing and graphic design firm has integrated new services to offer customers a comprehensive suite of marketing and business solutions. Along with briSource: www.marketwire.com/ibrbribFinancial Services Articles – dmnews.com/b/ibrOn the heels of its annual conference, the Direct Marketing Association has reportedly laid off up to two dozen people, including several senior level staff. In talks with several direct marketers, it was clear that the news was not a surprise. While briSource: www.dmnews.com/ibrbribSaying No to Big Pharma – Newsweek/b/ibrFor the past few years, Dr. Eric Mizuno and his colleagues at Chicagos Northwestern Memorial Physicians Group have banned pharmaceutical-company freebies like sticky pads and calendars from their offices. It just felt right to not contaminate the briSource: www.newsweek.com/ibrbribZones Q3 Profit Down, But Sales Up – Update – RTT News/b/ibr(RTTNews) – Friday, Zones Inc. (ZONS: News ), a single-source direct marketing reseller of information technology products, reported a fall in its net income, hurt by a higher sales and administrative expenses, despite a 21.3% increase in net sales briSource: www.rttnews.com/ibrbribStellar Pharmaceuticals Inc. Signs Licensing Agreement for – MSN MoneyCentral/b/ibrStellar Pharmaceuticals Inc. (Stellar) (OTCBB: SLXCF), a Canadian pharmaceutical developer and marketer of high quality, cost-effective products for select health care markets, today reported signing a licensing agreement for the distribution and briSource: news.moneycentral.msn.com/ibrbribZones Announces Financial Results for the Third Quarter of 2008 – MSN MoneyCentral/b/ibr– Total net sales in Q3 2008 increased 21.3% to $197.7 million compared with $163.0 million in Q3 2007 — Net income per share decreased 55.6% to $0.08 per share in Q3 2008 compared with $0.18 per share in Q3 2007 — Core small-to-medium-sized briSource: news.moneycentral.msn.com/ibrbribDirect-mail marketing firm shuts Elm City plant, laying off 380 – WRAL/b/ibrPosted: Today at 10:45 a.m. Updated: Today at 12:06 p.m. ELM CITY, N.C. Direct-mail advertising firm IWCO Direct is closing its plant in this small Wilson County community of 1,500 and laying off some 380 people. Most of the employees were told briSource: www.wral.com/ibrbribUPDATE 2-GM, Chrysler merger on hold as aid hopes fade-sources – Reuters/b/ibrNEW YORK/DETROIT, Oct 31 (Reuters) – A deal to merge General Motors Corp (GM.N: Quote , Profile , Research , Stock Buzz ) and Chrysler LLC has hit an impasse after the Bush administration ruled out funding for it, three people with direct knowledge briSource: www.reuters.com/ibr