Marketing – Baxano, Inc. Names Tony Recupero as Executive Vice President, Sales – MSN MoneyCentral
Baxano, Inc. Names Tony Recupero as Executive Vice President, Sales – MSN MoneyCentral MOUNTAIN VIEW, Calif. , Nov. 10 /PRNewswire/ — Baxano, Inc. today announced the addition of Tony Recupero to its management team as Executive Vice President of Sales and Marketing. Mr. Recupero, a well known industry executive, is credited with Source: news.moneycentral.msn.com Research and Markets: This 2009-2014 World Outlook for Behavioral – TMCnet Research and Markets: This 2009-2014 World Outlook for Behavioral Marketing and Targeting Report is Now Available (M2 PressWIRE Via Acquire Media NewsEdge) RDATE:10112008 Dublin – Research and Markets (http://www.researchandmarkets.com/research Source: www.tmcnet.com GovMark Announces Webinar: 2009 Federal IT Marketing Investment – PR Inside – GovMark Council, a not-for-profit forum that facilitates education and networking for senior-level marketing executives who serve the government Information Technology and Telecommunications market, today announced a Webinar to present an overview Source: www.pr-inside.com Convert Passers-By Into Purchasers – MSNBC Marketing can be a tricky game for small-business owners who don’t have a lot of cash or the expertise to devise grand marketing schemes. That’s why smart business owners take advantage of easy marketing opportunities whenever they arise. A simple Source: www.msnbc.msn.com How are you Marketing your Services? – Insurance News Net Insurance agents spend a lot of time selling policies. But before you can sell, you must first market your services. Think about it this way: if consumers do not know who you are or what you sell, how are they going to know to buy from you? The Source: www.insurancenewsnet.com Cars.com Set to Kick Off 2009 Marketing Campaign With New Super Bowl – Earthtimes CHICAGO – (Business Wire) Cars.com, a leading online automotive shopping destination, today announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that Cars.com will advertise Source: www.earthtimes.org Sun to help old foe Microsoft get search traffic – San Francisco Gate In its latest move to increase Internet search traffic, Microsoft Corp. has turned to an old rival, Sun Microsystems Inc., for marketing help. Under the terms of a deal being announced Monday, Sun will promote a Microsoft toolbar for the Internet briSource: www.sfgate.com
Direct Marketing – New Direct Mail Website Allows Users to Create, Deliver, and Track – PR.com
New Direct Mail Website Allows Users to Create, Deliver, and Track – PR.com In Under 10 Minutes, Businesses Can Now Create, Deliver, and Track Their Direct Mail from Their Desktop with Postcard Marketing Groups New Interactive Website. Thunder Bay, Canada, November 10, 2008 –( PR.com )– In Under 10 Minutes, Businesses Can briSource: www.pr.com MyEasyMailMaker.com Announces the Release of Their New Podcast Boost – PR.com Thunder Bay, Canada, November 10, 2008 –( PR.com )– Postcard Marketing Group who manages the website www.easymailmaker.com and helps small businesses and realtors take control of their direct marketing campaigns have just announced the release of briSource: www.pr.com Vegas: Economys No Fun Now, but We Still Are – Advertising Age NEW YORK (AdAge.com) — In the city of extremes, both high-rolling hedonism and marketing-spending caution are reigning over Las Vegas. In the past decade, Vegas has tried to remake itself into a family-style destination by promoting entertainment briSource: adage.com
Direct Marketing – Direct Marketing Market Place 2009 – Now Available – Businesswire.com
Direct Marketing Market Place 2009 – Now Available – Businesswire.com DUBLIN, Ireland–( BUSINESS WIRE )–Research and Markets ( http://www.researchandmarkets.com/research/71cdf8/direct _ marketing _ m ) has announced the addition of the Direct Marketing Market Place 2009 directory to their offering. Whether you are briSource: www.businesswire.com
Marketing – the Search Engine Marketing High-Wire Act (E-Commerce Times)
The Search Engine Marketing High-Wire Act (E-Commerce Times) With tough economic times upon us, it is more important than ever to maximize the effectiveness of search engine marketing initiatives to drive both online and offline conversions. In September and October of 2008, Aberdeen surveyed over 200 organizations to unearth Best-in-Class search engine marketing practices. Source: www.ecommercetimes.com
Internet Marketing – Would You Like to Make a Web Site for Your Business? – Nashra USA
Would you like to make a web site for your business? – Nashra USA MediaRus.com provides complete Internet solutions to support the most demanding business requirements. The mission of MediaRus.com is to focus all of our resources into providing Web Site graphics, design, creation, eCommerce, Domain Name Services briSource: www.arabmedia.com Boston Area Marketing and PR Firm Brings VividContext Distinctive – PR Inside www.commcreative.com – Commonwealth Creative Associates Jennifer Violette, 508-620-6664 jenv@commcreative.com Commonwealth Creative Associates, a Boston area marketing and public relations agency, today announced it has formalized its VividContext briSource: www.pr-inside.com UPDATE 5-Nokia strengthens emerging mkt push, to cut jobs – Reuters/b/ibrHELSINKI, Nov 4 (Reuters) – Nokia (NOK1V.HE: Quote , Profile , Research , Stock Buzz ) accelerated its push in emerging countries on Tuesday as mature markets slow, unveiling seven new phones and Internet services while slashing almost 600 jobs in briSource: www.reuters.com New marketing support service launched by Internet business Villa – PR Inside/b/ibr2008-10-29 12:39:53 – Upcoming Internet business Villa Marine Lifestyles has launched a new marketing support service to help customers promote their website more effectively. Villa Marine Lifestyles, which sells destination websites, has put briSource: www.pr-inside.com The big benefits of e-mail marketing – dmnews.com/b/ibrAs e-mail marketing usage grows, so does its benefits. Marketers now use e-mail as part of their business-to-business and business-to-consumer integrated marketing mix, as most recipients accept and even welcome targeted, opt-in e-mails. According to briSource: www.dmnews.com Latest News – dBusinessNews.com TKL Appoints New General Counsel Allan Pinchoff brings 30 years of experience in law and International Automobile Dealers Announce Monthly Sales ALEXANDRIA — The American International Automobile Dealers Association (AIADA) today Detroit briSource: bismarck.dbusinessnews.com UPDATE 5-Nokia strengthens emerging mkt push, to cut jobs – CNBC rBy Tarmo Virki HELSINKI, Nov 4 (Reuters) – Nokia accelerated its push in emerging countries on Tuesday as mature markets slow, unveiling seven new phones and Internet services while slashing almost 600 jobs in its marketing and research units briSource: www.cnbc.com
Direct Marketing – DMA Insert Media Council to Honor Zuckermandel and Boardroom, Inc. at Dec. 11 'Roast Toast' Awards Luncheon (Direct Marketing Association)
DMA Insert Media Council to Honor Zuckermandel and Boardroom, Inc. at Dec. 11 ‘Roast Toast’ Awards Luncheon (Direct Marketing Association) November 4, 2008 T he Direct Marketing Association s (DMA) Insert Media Council today announced that plans for its Annual Roast Toast Holiday Luncheon are underway. Source: www.the-dma.org Peterson Joins Gowrie Group of Cos. in Connecticut (Insurance Journal) Westbrook, Connecticut-based The Gowrie Group of Cos. has named Whitney Peterson vice president of marketing. Peterson will direct marketing activities for all of the Gowrie Group. Her initial eff Source: www.insurancejournal.com Transcontinental chops 460 at U.S. plant after downturn in direct mail market (Canadian Business) Nelson Wyatt, The Canadian Press November 3, 2008 – 5:13 p.m. MONTREAL – Transcontinental Inc. (TSX:TCL.A) is attempting to shore up its U.S. direct mail business in the wake of the global financial crisis, cutting 460 jobs and shutting down a Pennsylvania plant. Source: www.canadianbusiness.com Oxford Semiconductor Releases Encryption Solutions for Direct Attached Storage Solution-on-a-chip Platform (Business Wire via Yahoo! Finance) MILPITAS, Calif.—-Oxford Semiconductor, a leading provider of high-performance silicon and software solutions designed to simplify digital storage and retrieval for the connected digital lifestyle, today unveiled its AES 128-bit security encryption solutions for the growing family of Oxford s direct-attached storage platform solutions. Source: biz.yahoo.com Launch a direct-mail campaign (BizJournals) There s still a place for direct-mail marketing, even in today s Internet-focused world. But, to be effective, your direct-mail message must be focused and sent to the appropriate market. Source: www.bizjournals.com Edith Roman Associates Welcomes Back Horizon House Publications … – WELT ONLINE Edith Roman is a leading list brokerage and list management firm providing quality mailing lists to the Direct Marketing community for more than 50 years.
Internet Marketing – Internet Marketing Is Suitable for Shy Marketers
Those who have tried marketing in the offline world would realize the many challenges that have to be surmounted on an almost daily basis. brbrA very important one is to make the call on the prospective customer.brbr At the beginning of ones career as a salesman, there is usually that inherent fear on what to expect from the sales call on the prospect. brbrAs one encounters rejection, which is typical of the sales profession, some take it personal and eventually give up.brbr They believe the sales profession is for those who are bold and daring those who are regarded as extroverts, outspoken, sociable.brbr Fortunately, the skills and qualities required to market in the offline world can be learned if one develops the right attitude. brbr For those who still feel skeptical on this possibility, I have good news for you: brbrthe Internet addresses the challenge of fear of customer rejection in that it is suitable for those who are customer shy and do not want to experience the disappointment associated with customer rejection. brbr The Internet allows you to market in one or a combination of several ways without meeting the customer face to face. Some of these ways are: brbr (1) E-mail: this is one way of reaching prospective customers. It involves one having a prospective or existing customers base list. It usually takes time to build however, if one decides to do it on his or her own. brbrThe advantage of this option is that one can use the list for future purposes and earn a recurrent income with those who buy again and again since a relationship will have been established from previous transactions from satisfied customers. brbrIt would also require you having a website and a sign-up form where your prospects elect to join to get your newsletters and/or offer(s). brbrThis is one of the most important means through which successful Internet brbrMarketers operate what is known as the opt-in-list marketing. There are also companies that have a list of prospects that they sell to clients to use for their marketing. You could also get this on the Internet with careful search. brbr (2) Conference Calls: In this method, the prospect is introduced to the opportunity over the phone and at times it involves video where both parties see each other. brbrOne can also use this method to make a presentation to multiple clients who are interested in the sales offer where a prior appointment has been gotten to make the presentation. brbr(3) Online Chat: the beauty of this method is that you get to chat online real time with your prospects and a deal could be sealed in the process. brbrAgain, you dont get to meet the client face to face but you could use a web camera (or webcam for short) to see the client who would also see you if he or she has one. brbrWhatever offer you have is presented by typing over the keyboard and the client responds in the same way too. brbrFor a new person, it may be tedious having to type the information necessary to get the client interested but with time you get used to it and increase your speed of typing. brbrAlternatively, you can have a website that has all the full details of your offer and after getting to know the client and make your offer, you then refer them to the website that has the details, while not forgetting to leave your contact information (e-mail address, telephone, etc) on your website through which the prospect can get back to you. brbr(4) Voice Chat: This method is similar to the online chat in that you are interacting with the client in real time but without using the keyboard to type – voice is used like in a telephone conversation. brbrAgain, you can use a webcam to see the client while making your presentation. brbrThe beauty of Internet marketing using any of the above methods is that whether the client is interested in your product or not will be seen in their response but you are not there to witness their reactions and so you do not feel humiliated if the presentation ends in a rejection. brbrSo you can continue to transact your business over the net without any fear knowing fully well that the client may as well be a thousand miles away from you but you are dealing with him or her either online real time or via e-mail.
Marketing – Fieldbus Foundation Establishes Central and Eastern European Marketing Committee (ThomasNet)
bribFieldbus Foundation Establishes Central and Eastern European Marketing Committee (ThomasNet) /b/ibrFieldbus Foundation Central and Eastern European Marketing Committee was established to promote awareness and adoption of FOUNDATION technology throughout Central and Eastern European region through activities such as training, technical support, trade show participation, and end user seminars. FFCEEMC was formally launched at inaugural meeting in Prague, which was attended by representatives … briSource: news.thomasnet.com/ibrbribAntiviral ?Scareware? Just One More Intruder /b/ibrA marketing associate of a Russian operation appears to be earning $5 million a year from its sales of fake antivirus software. briSource: www.feed24.com/ibrbribKant wil debat over lobby vaccinmakers /b/ibrSP-leider Agnes Kant wil een Kamerdebat over ?de be nvloeding en agressieve marketing van de farmaceutische industrie? voor vaccins tegen baarmoederhalskanker. Dat meldde ze zaterdag nadat bekend was geworden dat de gezondheidsinspectie invallen heeft gedaan bij farmaceutische bedrijven. briSource: www.feed24.com/ibrbribDell Focuses on India as Global Market Softens /b/ibrDell is launching a new brand-awareness marketing campaign in India briSource: www.feed24.com/ibr
Internet Marketing – Internet Marketing – High Tech Direct
Almost everyone has received unsolicited offers in the mail. These are what many call junk mail, and more often than not, end up in the circular file, more commonly known as the trash can. But anyone who is considering Internet marketing as either a part-time or full-time business may want to at least give a moment’s pause before the big toss. Better still would be to study and reflect on the material you’ve received, and in some cases, store it in a real file for future use. The reason is because Internet marketing today is, in reality and when done properly, a high-tech enhancement and expansion of old-fashioned direct mail. Those sales letters that arrive in your mailbox aren’t randomly sent there, nor are they sent to everyone in your country or state. Instead, successful direct mail operators rent carefully selected mailing lists. These lists may be buyers of a particular product, people who’ve expressed interest in topics and products through surveys and registration forms, magazine subscribers, people who live in a certain postal code, and so on. The underlying principle is that the direct mailers target a select audience to receive their offer, and a certain percentage of the recipients, known as the response rate, will then accept that offer. Then through continual testing and refinement of the sales letter, pricing, terms, colors, and other variables, direct marketers work to improve their response rates over time. Marketing on the Internet is much the same. The bottom line is that marketers need to find a group of people with similar tastes and interests, find out what they want, then sell it to them, just as the direct mail marketers do. In direct mail, as on the Internet, it’s certainly possible, and in fact probable, that some marketing campaigns will fail. But, once you’ve sent out direct mail pieces, that postage is lost forever. On the Internet however, you can quickly assess and halt losing campaigns until you make adjustments. Or, as Robert G. Allen puts it, On the Internet, you can fail fast for free! Internet technology has now made it possible to reach a new, worldwide audience, at much lower costs than direct mail postage allows. Your prospects are online, surfing, searching, reading, and hopefully shopping, around the clock. And the Internet itself has created new markets, such as the need for broadband connections, networking equipment, instructional material, and yes, even Internet marketing information products! Perhaps the most important new capability the Internet offers marketers is the sheer speed at which marketing campaigns can be launched, tested, revised, and tested again, until maximum response rate is achieved. Web sites can be very fast and easy to set up, and through pay-per-click search engines, visitors (known as traffic) can be directed towards your marketing site literally within minutes. Software allows for instantaneous tracking of clicks, visitor paths through a web site, time spent on each page, and hundreds of other factors. Software can help marketers follow up with their leads (through autoresponders), and can, through email lists and RSS syndication, also foster relationship marketing, much more so than mailed catalogs and letters in the past. For marketers, the Internet is the still-new frontier where high-tech, old fashioned marketing, low costs, and a worldwide audience converge to create new opportunities for those willing to look for them.
Direct Marketing – RainDance Technologies Selects Tiziani Whitmyre for Public Relations – Biloxi Sun Herald
RainDance Technologies Selects Tiziani Whitmyre for Public Relations – Biloxi Sun Herald SHARON, Mass., Nov. 3 — RainDance Technologies, Inc., a provider of innovative droplet-based microfluidic technology for use in human health research to predict and prevent disease, has selected Tiziani Whitmyre, Inc. as its public relations and Source: www.sunherald.com infoUSA Offers Customers the First Extensive Neighborhood Based – PR Inside www.infoGROUP.com – infoGROUP Lisa Olson, 402-593-4541 Senior Vice President, Corporate Relations E-Mail: lisa.olson@infogroup.com infoGROUP (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct Source: www.pr-inside.com US election marketing techniques to cross Atlantic – Brand Republic LONDON – DM and digital pundits predict UK politicians will seek to adopt the digital marketing techniques used in the US presidential election but warn against blind copying of the texting, social networks and search marketing employed to such a Source: www.brandrepublic.com GE Provides $250 Million Plan of Reorganization Credit Facility to – MSN MoneyCentral GE Commercial Finance today announced it provided a $250 million senior secured plan of reorganization (POR) credit facility to Vertis Communications, a targeted print advertising and direct marketing solutions provider. The loan was used to Source: news.moneycentral.msn.com Transcontinental to cut staff, take charges – Reuters Canada/b/ibrTORONTO (Reuters) – Canadian printer Transcontinental Inc (TCLa.TO: Quote ) said on Monday it will close one of its direct mail facilities in Pennsylvania and cut 460 jobs because the financial crisis has damaged marketing programs. The company said Source: ca.reuters.com
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